One of the biggest misconceptions about media relations is that you need a major announcement before approaching a journalist. In reality, the businesses that consistently earn media coverage are rarely the loudest. They’re simply the ones that understand what editors are already planning to write about and position themselves as part of that conversation. They […]

Pass the popcorn; when ethics fails, no amount of PR fixes it KPMG Australia is having a very bad few months indeed. Misuse of confidential client information, the treatment of a whistleblower, and governance failures serious enough to trigger leadership resignations, regulatory scrutiny and parliamentary pressure. Commercial consequences are likely to follow. It has been […]

Clients regularly ask PR agencies the same question: “How do you measure ROI?” It is a fair question. Businesses are under pressure to justify spend, marketing teams are increasingly data-driven, and leadership teams want communications tied directly to commercial outcomes. For a long time, PR managers struggled with this conversation because the industry often measured […]

Popcom is pleased to announce its partnership with The Medical Agency, a premium healthcare concierge service connecting global clients with leading medical providers across Asia. Founded in 2025, The Medical Agency is redefining how individuals approach their health, shifting from reactive treatment to proactive, personalised care. With a focus on high-quality, vetted clinics in destinations including […]