September 15, 2026

Amanda Lacey

On 1 September 2026, Attorney-General Michelle Rowland released draft reforms to the Privacy Act that replace one of the vaguest phrases in Australian regulation with one of the most precise. Right now, organisations that suffer an eligible data breach must notify affected individuals and the Information Commissioner “as soon as practicable.” Under the proposed changes, […]

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February 11, 2026

Amanda Lacey

Across 2025 and early 2026, there have been trends and changes across specific social media platforms which affect the way your business communicates with your audience. We’ve been following these changes and wanted to break them down for you – platform by platform – with a focus on what actually matters for brands, founders and […]

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November 26, 2025

Amanda Lacey

As seen in SmartCompany

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April 19, 2022

Amanda Lacey

As we continue to see social media dominate the narratives around current trends and events, influencer marketing is quickly becoming the best way to grow brands and solidify brand personality.

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- R. Allen

"POPCOM really understand business and how to craft communications that solve problems. "

- Michelle

" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "

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