September 15, 2026
Amanda Lacey
On 1 September 2026, Attorney-General Michelle Rowland released draft reforms to the Privacy Act that replace one of the vaguest phrases in Australian regulation with one of the most precise. Right now, organisations that suffer an eligible data breach must notify affected individuals and the Information Commissioner “as soon as practicable.” Under the proposed changes, […]
August 10, 2026
Amanda Lacey
One of the biggest misconceptions about media relations is that you need a major announcement before approaching a journalist. In reality, the businesses that consistently earn media coverage are rarely the loudest. They’re simply the ones that understand what editors are already planning to write about and position themselves as part of that conversation. They […]
April 9, 2026
Amanda Lacey
Popcom is pleased to announce its partnership with The Medical Agency, a premium healthcare concierge service connecting global clients with leading medical providers across Asia. Founded in 2025, The Medical Agency is redefining how individuals approach their health, shifting from reactive treatment to proactive, personalised care. With a focus on high-quality, vetted clinics in destinations including […]
February 11, 2026
Amanda Lacey
Across 2025 and early 2026, there have been trends and changes across specific social media platforms which affect the way your business communicates with your audience. We’ve been following these changes and wanted to break them down for you – platform by platform – with a focus on what actually matters for brands, founders and […]
February 11, 2025
Amanda Lacey
Marketing Manager Elly Georgiou lives and breathes social media strategy and shares with us her ten best social media practices to be implemented today.
September 16, 2024
Amanda Lacey
In public relations, understanding the difference between a crisis and an issue is crucial for effective management and communication strategies. Amanda Lacey shares insights from her experience of issues and crisis management.
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