Rewards and marketing have always gone hand in hand. One cool new promotion we have come across is #EatYourRun an initiative of shoe company Kalenji. 

To promote the new shoe called ‘Eliorun’, Kalenji teamed up with Rosapark agency created a brilliant campaign that reframes the act of running to associate it with pleasure. They have done this by rewarding runners with a gourmet meal equivalent to the value of the kilometers they have run at a Paris restaurant.