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Did anyone hear about Whittaker’s most recent ‘gold ticket’ inspired Peanut Slab promotion? Where was the Australian media coverage? What was the promotion? The Willy Wonka spirit returned this year…well almost. Some may call it a ‘dupe’. Celebrating 75 years of its iconic Peanut Slab, New Zealand’s favourite chocolate maker Whittaker’s launched its ‘Golden Slab’ […]
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Questions that I get asked all the time are: what do you do? What does Public Relations (PR) actually mean? The truth is, PR has a lot of different elements and tactics, but essentially we define PR as how a business manages its reputation and builds trust with the people who matter. This can be […]
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Pop the champagne – Popcom has been named among the winners of the Australasian Lawyer and NZ Lawyer Service Provider Awards 2025! Each year, these awards spotlight the organisations transforming the legal landscape across Australia and New Zealand. From legal tech and consulting to recruitment and outsourcing, the winners are recognised for delivering exceptional innovation, […]
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In a world where news breaks on social media before the boardroom’s even had their morning coffee, a CEO in crisis is not just a leadership issue, it’s a reputational threat that can ripple across the entire organisation. And while many instinctively reach for external comms first – lawyers, press releases, the old “no comment”, […]
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"POPCOM really understand business and how to craft communications that solve problems. "
- R. Allen
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "
