In a world where news breaks on social media before the boardroom’s even had their morning coffee, a CEO in crisis is not just a leadership issue, it’s a reputational threat that can ripple across the entire organisation. And while many instinctively reach for external comms first; lawyers, press releases, the old “no comment”, the smartest, fastest, most strategic first step is internal.
"POPCOM really understand business and how to craft communications that solve problems. "
" I really wasn't sure what kind of help I needed but after one call with Willow it was crystal clear "