Something significant is happening in the Australian media right now, and if you work in professional services, it affects how your firm manages its public profile more than you might think.

For years, ESG reporting in Australia was the domain of the eager and the enlightened. Boards added it to their annual reports when they had good stories to tell, and quietly omitted it when they did not. That era is over. Following the passage of the Treasury Laws Amendment (Financial Market Infrastructure and Other Measures) […]

Clients regularly ask PR agencies the same question: “How do you measure ROI?” It is a fair question. Businesses are under pressure to justify spend, marketing teams are increasingly data-driven, and leadership teams want communications tied directly to commercial outcomes. For a long time, PR managers struggled with this conversation because the industry often measured […]

Internal communications is not a support function. It is the operating system of culture. Culture isn’t static. Nor is it a set of values on a wall, reinforced annually through engagement surveys and leadership offsites. The reality is that culture is dynamic. It shifts daily through behaviour, decision-making, and critically, through communication. Culture is not […]

By Amanda Lacey, Founder, POPCOM PR. For decades, product placement meant a logo in a film, a branded handbag, or a celebrity casually using a product in a magazine shoot. Today, one of the most valuable frontiers for brand integration is not on a screen people passively watch, but inside worlds they actively participate in: […]