Two stories last week made the same point from opposite directions: reputation is decided in the moments nobody planned for – not the campaign. Services Australia danced. Australians didn’t laugh. In June, Services Australia posted a video of staff performing a choreographed dance to Ace of Base’s “The Sign,” promoting a new myGov feature for […]

Pass the popcorn; when ethics fails, no amount of PR fixes it KPMG Australia is having a very bad few months indeed. Misuse of confidential client information, the treatment of a whistleblower, and governance failures serious enough to trigger leadership resignations, regulatory scrutiny and parliamentary pressure. Commercial consequences are likely to follow. It has been […]

Something significant is happening in the Australian media right now, and if you work in professional services, it affects how your firm manages its public profile more than you might think.

For years, ESG reporting in Australia was the domain of the eager and the enlightened. Boards added it to their annual reports when they had good stories to tell, and quietly omitted it when they did not. That era is over. Following the passage of the Treasury Laws Amendment (Financial Market Infrastructure and Other Measures) […]

Clients regularly ask PR agencies the same question: “How do you measure ROI?” It is a fair question. Businesses are under pressure to justify spend, marketing teams are increasingly data-driven, and leadership teams want communications tied directly to commercial outcomes. For a long time, PR managers struggled with this conversation because the industry often measured […]