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STRATEGIC PR FOR FIRMS WHERE REPUTATION IS EVERYTHING.

Popcom delivers PR and strategic communications programmes for firms in financial services, legal, property, and health technology. We focus on outcomes that matter: coverage in the right publications, commentary from the right spokespeople, and a sustained presence that builds credibility and generates referrals over time.

WE FIND ALL THE ANGLES

REPUTATION AND MEDIA RELATIONS

We connect your firm with the journalists, editors, and publications that matter to your target audience. That means national mastheads, legal and financial trade media, and the sector-specific outlets where your clients and referrers are paying attention.
We manage every aspect of your media presence, from developing the story angles and writing the materials to pitching, briefing, and following up. You focus on your clients. We focus on your coverage.

WHAT'S INCLUDED
  • Strategic media planning and target publication mapping
  • Press release writing and distribution
  • Media pitching and journalist relationship management
  • Spokesperson briefing and interview preparation
  • Coverage tracking and monthly reporting

MESSAGING AND POSITIONING

STRATEGIC COMMUNICATIONS

Amanda Lacey director of Popcom
Clear, consistent messaging is the foundation of a strong reputation. We work with leadership teams to develop positioning and key messages that hold up across every audience, whether that is a prospective client, a journalist, a regulator, or an employee.
We help firms communicate with clarity at every stage: during a new business push, through a period of change, or when navigating a sensitive issue.

WHATS INCLUDED
  • Messaging and positioning strategy
  • Key message development and testing
  • Internal communications planning and execution
  • Stakeholder and investor communications
  • Crisis communications frameworks
  • Communications audits and rollout plans

EXECUTIVE VISIBILITY

EXECUTIVE VISIBILITY and THOUGHT LEADERSHIP

The partners and principals at professional services firms often have significant expertise and very little public profile. We change that.
Through a combination of media placement, LinkedIn strategy, ghostwritten content, and speaking opportunities, we build the kind of sustained visibility that positions your senior people as go-to voices in their field. That visibility generates referrals, reinforces credibility, and protects reputation over time.

WHAT'S INCLUDED
  • Executive profiling and positioning strategy
  • Media placement for individual spokespeople
  • Ghostwritten articles, op-eds, and commentary
  • LinkedIn content strategy and execution
  • Speaking and industry awards submissions

recent work

We help brands build loyal, engaged audiences by crafting compelling stories, leveraging media, and delivering consistent messaging across the channels where your customers actually are.

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testimonials

"Amanda navigated our significant issue in the media with professionalism and genuine skill. I can't thank her enough for being by our side during the hardest time in our business."

cLIENT, PROFESSIONAL SERVICES

“We have been working with Popcom for over a decade and trust them with all elements of our brand communications. From social media to media relations, they know how to put our best foot forward. We refer Popcom and Amanda Lacey to our clients when they need support."

Mccabes lawyers

STEP NO. 1

We start with a proper brief.

Step one

Before we recommend anything, we need to understand your firm, your goals, your audiences, and what you have tried before. We do not produce a strategy until we understand the business.

STEP NO. 2 

We build a clear programme.

Step two

We develop a communications plan with defined objectives, target publications, key messages, and a twelve-month programme of activity. You know exactly what we are doing and why.

STEP NO. 3

We deliver and report.

Step three

We execute the programme, manage all media relationships on your behalf, and report on outcomes regularly. You always know what is happening and what it is achieving.

The Reputation Brief

A monthly newsletter on PR, media, and reputation strategy for professional services leaders. Written by Amanda Lacey.
No filler, no fluff.

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FREQUENTLY ASKED
QUESTIONS

HOW LONG BEFORE WE SEE RESULTS?

Some placements happen quickly. Building a consistent, credible media presence that drives referrals and reinforces your firm's reputation takes twelve months of sustained activity. We focus on both immediate opportunities and long-term results.

IS PR JUST ABOUT MEDIA RELATIONS?

No. While media coverage is a core outcome, PR also encompasses executive visibility, thought leadership, messaging strategy, stakeholder communications, and crisis management. It is about the full picture of how your firm is perceived.

HOW IS PR DIFFERENT TO ADVERTISING?

Advertising is paid space you control. PR is earned attention, when a journalist, editor, or industry commentator decides your firm or your people are worth covering. That third-party endorsement carries weight that advertising cannot replicate, particularly with sophisticated professional services audiences.

DO YOU GUARANTEE COVERAGE?

No reputable PR firm can guarantee coverage. Journalists and editors make independent decisions. What we guarantee is a rigorous strategy, strong media relationships, and compelling material that gives your story the best possible chance of being told.

Whether you are managing an issue, building a profile, or thinking about a longer-term PR strategy, we are happy to have a straightforward conversation about what you need.

TIME TO TAKE ACTION

Ready to talk about your firm's communications?

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