Visibility is a system.
For 12 years, our Popcom team has been known for initiative; we are motivated, diligent and passionate about getting our clients the attention they deserve. We develop appropriate strategies to create an image, control the message and ultimately, grow business.
intentional public relations.
Turning authority into growth
ABOUT US
LET'S CHAT
We take a long-term, strategic view to create targeted marketing and PR campaigns that drive and engage audiences. We want to make brand ambassadors both internally and externally.
Our team has the expertise, resources, and contacts of a larger agency with the passion and personalised service.
Strategic vision & tactical execution
who is popcom
FEATURED IN
Great PR is about shaping reputation and driving growth. Our team is proactive and passionate about getting clients the attention they deserve. With decades of media and communications experience, we create PR strategies that put your brand in the spotlight.
Our approach to public relations and marketing is long-term and strategic, developing campaigns that engage the right audiences, control the narrative, and position your business as a trusted industry leader. From media outreach and reputation management to digital PR and content creation, we help turn customers, stakeholders, and employees into brand ambassadors.
Popcom offers the best of both worlds: the expertise, resources, and media connections of a large agency, combined with the personalised service, agility, and affordability of a boutique PR firm. Our team has the skills and relationships to deliver measurable results, whether you're growing your profile. launching a brand, or managing a crisis.
With Popcom, you get a partner committed to building your reputation and amplifying your message.
Strategic pr that gets results
what we are known for
Hard work is a given. We love what we do and want to do it.
our values
- Good storytelling.
- Hard work is a given. We love what we do and want to do it.
- We don’t judge, we move forward.
- Our relationships and loyalty are what makes us special.
- Flexibility, as the right answer doesn’t always appear between 8-6.
ACCOUNT EXECUTIVE
Freddie is our favourite storyteller, with a passion and a way with words that bring ideas to life. Freddie takes a pragmatic and precise approach in media communications and relationships to deliver cut-through that counts.
freddie fletcher
SENIOR ACCOUNT MANAGER
Lindsay is an experienced PR and advertising professional who loves working with FMCG brands. Lindsay has worked in Paris, Vancouver, Whistler, and Sydney. From media strategy and placement to major events and product launches, Lindsay creates memorable and lasting impressions.
lindsay cumming
FOUNDER/DIRECTOR
Amanda Lacey is the founder and director of Popcom. With a passion for good story telling, a level head and a genuine interest in business communications, Amanda loves to strategise and talk about language and branding. Amanda is experienced in all areas of PR and particularly strong at a board level, designing national campaigns that deliver impact.
amanda lacey
PR Experts
MEET THE TEAM
MARKETING & COMMUNICATIONS
Elly is our experienced Marketing and Communications Coordinator. Elly executes our client PR and marketing strategies. Elly’s fun and bubbly personality is reflected in her ideas, design and passion for developing EDM’s, social media campaigns and media packs.
elly georgiou
Nothing beats a glorious Sydney summer day. We do love you Melbourne but the harbour has our hearts.
sydney summer
04
You don't forge a career in public relations unless you have a great love of magazines and papers.
print media
03
We love a good podcast, and full plug - Trial by Podcast by our client McCabes is one on repeat.
podcast on repeat
02
One thing none of us can do without is good coffee. We aren't bias, Australia does coffee best.
GOOD COFFEE
01
A FEW OF OUR FAVOuRITE THINGS
THE RESOURCES
TRUSTED AND QUOTED GUIDE TO PR
GET FREE RESOURCES
THE BLOG
TO HELP YOU LEVEL UP YOU BUSINESS.
READ THE LATEST
SEE WHAT WE ARE UP TO
VISIT OUR SOCIAL MEDIA
PORTFOLIO
IT'S SURE TO INSPIRE YOU.
VIEW OUR WORK
Looking for more? Dive into our latest blog posts, check out our Instagram to see where and what we are up to, or check out our recent work or download our free PR guide Trusted and Quoted. Whatever you're looking for, these fresh picks will inspire and help you take the next step in building your brand.
HERE ARE A FEW MOre
FRESH FINDS...
We really do love the work we do, so we create to share!
MAKE AN INQUIRY
TIME TO TAKE ACTION
PR promotes your brand and builds meaningful relationships with your target audience. We will help position your organisation to be a part of the conversation and be seen by new and existing clients, future employees, investors, industry professionals, and your community.
