Reputation is built deliberately.
Founded in 2014 Popcom is a Sydney-based PR and strategic communications agency. We work with firms in financial services, legal, property, and health technology to build reputation, earn meaningful media coverage, and position senior leaders as credible voices in their industries.
We are boutique by design. Every client works directly with our senior team, and every brief is handled with the discretion it deserves.
PR and strategic communications for firms where reputation is everything.
TWELVE YEARS. ONE FOCUS. REPUTATION.
ABOUT US
LET'S start a conversation
We are a small agency that does serious work. Our clients are not looking for volume or activity reports. They want considered, strategic advice from people who understand their environment and what is at stake.
Amanda Lacey founded Popcom and remains the lead adviser on every account. That means you deal directly with the person who has the experience, not a coordinator who escalates upwards when things get complicated.
We have the media relationships of a larger agency and the responsiveness of a team that genuinely cares about the outcome.
WHAT MAKES POPCOM DIFFERENT
who is popcom
FEATURED IN
Popcom specialises in three areas: reputation and media relations, executive visibility, and crisis and issues management.
We work across financial services, legal, property, and health technology. These are sectors where the quality of your communications directly affects how clients, regulators, and the market perceive you.
Our programmes are built for the long term. Some placements happen quickly. Building the kind of sustained visibility that generates referrals and reinforces credibility takes twelve months of consistent, disciplined activity. That is the work we focus on.
CPRA award image: Keep. Move it to sit directly beneath this heading rather than above it. An award from Communications and Public Relations Australia is a third-party credibility marker and should be positioned as evidence, not decoration.
THE WORK WE DO BEST
what we are known for
We tell clients the truth, even when it is not what they want to hear.
our values
- We tell clients the truth, even when it is not what they want to hear.
- We are loyal to the people and firms we work with.
- We work hard and we care about the outcome.
- We do not make promises we cannot keep.
- We treat every brief, however large or small, with the same level of care.
ACCOUNT EXECUTIVE
Freddie manages day-to-day media activity across Popcom's client accounts and plays a key role in shaping the narrative for the firms and leaders we work with. He brings a precise and disciplined approach to media relations and storytelling, with a strong track record in building journalist relationships and placing client commentary in national and trade publications.
freddie fletcher
SENIOR ACCOUNT MANAGER
Lindsay brings extensive PR and communications experience to Popcom, having worked across Sydney, Paris, and Canada. She leads client accounts across media strategy, content, and campaigns, with particular expertise in health and medical technology. She is known for producing work that is both strategically sound and commercially grounded.
lindsay cumming
FOUNDER/DIRECTOR
Amanda Lacey has spent her career in communications, building Popcom into one of Sydney's most trusted boutique PR agencies for professional services firms. She works directly with managing partners, CEOs, and senior executives on communications strategy, media positioning, and issues management. Her clients rely on her for advice that is considered, direct, and grounded in how the media and professional services environments actually work. Amanda is the author of Trusted and Quoted and publishes The Reputation Brief, a monthly newsletter read by professional services leaders across Australia.
amanda lacey
the popcom team
MEET THE TEAM
MARKETING & COMMUNICATIONS MANAGER
Elly manages the delivery of social media, digital content, and marketing campaigns across Popcom's client portfolio. She brings rigour and creativity to campaign execution and is the person who ensures the strategy runs on time and on brief.
elly georgiou
Nothing beats a glorious Sydney summer day. We do love you Melbourne but the harbour has our hearts.
sydney summer
04
You don't forge a career in public relations unless you have a great love of magazines and papers.
print media
03
We love a good podcast, and full plug - Trial by Podcast by our client McCabes is one on repeat.
podcast on repeat
02
One thing none of us can do without is good coffee. We aren't bias, Australia does coffee best.
GOOD COFFEE
01
A FEW OF OUR FAVOuRITE THINGS
THE RESOURCES
Download the guide
Trusted and Quoted
THE BLOG
READ THE LATEST
OUR INSIGHTS
SEE WHAT WE ARE UP TO
VISIT OUR SOCIAL MEDIA
PORTFOLIO
VIEW CASE STUDIES
OUR WORK
Looking for more? Dive into our latest blog posts, check out our Instagram to see where and what we are up to, or check out our recent work or download our free PR guide, Trusted and Quoted. Practical thinking on PR, media, and reputation strategy from the Popcom team.
RESOURCES AND INSIGHTS
We really do love the work we do, so we create to share!
get in touch
TIME TO TAKE ACTION
Whether you are managing an issue, building a profile, or thinking about a longer-term PR strategy, we are happy to have a straightforward conversation about what you need.
