Working directly with Amanda Lacey, we help firms in financial services, legal, property, and health technology prepare for, respond to, and recover from sensitive issues.
A regulatory inquiry. A media call at 5pm on a Friday. A personnel matter that has become public. An issue that has escalated faster than anyone expected.
How your firm responds in the first hours can determine whether you protect your reputation or compound the damage. Popcom works with professional services firms, executives, and boards to manage sensitive issues with strategy, composure, and discretion.
Amanda Lacey leads every crisis brief personally. There is no handoff to a more junior team member when the situation is most sensitive.
We work directly with leadership teams from the moment an issue is live. Our support covers every element of the response.
Led by Amanda Lacey a trusted and experienced PR advisor, we bring strategic insight, calm under pressure, and proven experience guiding brands through both opportunities and challenges.
As a journalist, working with a PR professional like Amanda ensures clear and transparent reporting. It is never personal, we only report on the information we have available to us and always want to know the full story. - Business Journalist AFR
Amanda navigated our significant issue in the media with professionalism and genuine skill. I can't thank her enough for being by our side during the hardest time in our business. - JC
Popcom's skill is really slowing down and taking control of the message. Their support was outstanding from beginning to end. - JF
Amanda and Popcom stood by me through the darkest moments of my life. Their warmth kept me going, while their professionalism safeguarded my public profile and reduced risks behind the scenes. I owe them a great deal, and their fierce loyalty has earned my trust for life - MM
Crisis communications does not respect industry boundaries. We work with firms and individuals across a wide range of sectors when an issue requires experienced, discreet, and strategic support.
Our corporate and professional services clients include law firms, financial services businesses, property and construction companies, and health technology organisations. We also work with businesses in healthcare, childcare, resources, and other sectors where a media issue, regulatory matter, or reputational risk requires immediate and expert management.
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Whether you need immediate help or want to build a proactive plan, Popcom is here to protect your reputation.