WHEN THE STAKES ARE HIGH, THE FIRST RESPONSE MATTERS MOST.

crisis and issue management

Working directly with Amanda Lacey, we help firms in financial services, legal, property, and health technology prepare for, respond to, and recover from sensitive issues.

A regulatory inquiry. A media call at 5pm on a Friday. A personnel matter that has become public. An issue that has escalated faster than anyone expected.
How your firm responds in the first hours can determine whether you protect your reputation or compound the damage. Popcom works with professional services firms, executives, and boards to manage sensitive issues with strategy, composure, and discretion.
Amanda Lacey leads every crisis brief personally. There is no handoff to a more junior team member when the situation is most sensitive.

Why Crisis Management Matters

  • Crisis communications strategy and response planning
  • Media statement drafting and spokesperson preparation
  • Holding lines and Q&A development
  • Stakeholder and internal communications
  • Social media monitoring and response management
  • Media inquiry management and journalist liaison
  • Post-crisis reputation recovery planning

We work directly with leadership teams from the moment an issue is live. Our support covers every element of the response.


what we do

END-TO-END CRISIS SUPPORT

24/7 availability. Crises do not wait for office hours, and neither do we.

More than damage control. Our focus is on long-term trust and reputation recovery, not just short-term fixes.

Strategic and calm. We help you think clearly, move quickly, and say the right things to the right people at the right time.

Experienced under pressure. We have guided managing partners, executives, and boards through some of the most sensitive issues in their organisations' histories.

Why Choose POPCOM?

WHAT TO EXPECT

Led by Amanda Lacey a trusted and experienced PR advisor, we bring strategic insight, calm under pressure, and proven experience guiding brands through both opportunities and challenges.

As a journalist, working with a PR professional like Amanda ensures clear and transparent reporting. It is never personal, we only report on the information we have available to us and always want to know the full story. - Business Journalist AFR

Amanda navigated our significant issue in the media with professionalism and genuine skill. I can't thank her enough for being by our side during the hardest time in our business. - JC

Popcom's skill is really slowing down and taking control of the message. Their support was outstanding from beginning to end. - JF

Amanda and Popcom stood by me through the darkest moments of my life. Their warmth kept me going, while their professionalism safeguarded my public profile and reduced risks behind the scenes. I owe them a great deal, and their fierce loyalty has earned my trust for life - MM

references from Clients

Don’t Just Take our Word for It

ANY ORGANISATION WITH A REPUTATION TO PROTECT.

WHo we work with

Crisis communications does not respect industry boundaries. We work with firms and individuals across a wide range of sectors when an issue requires experienced, discreet, and strategic support.

Our corporate and professional services clients include law firms, financial services businesses, property and construction companies, and health technology organisations. We also work with businesses in healthcare, childcare, resources, and other sectors where a media issue, regulatory matter, or reputational risk requires immediate and expert management.

MAKE AN INQUIRY

need urgent assistance?

TIME TO TAKE ACTION

Whether you need immediate help or want to build a proactive plan, Popcom is here to protect your reputation.

Let's Be Friends

“The first step to building PR is knowing your story; what makes you different, why it matters, and how it connects with the people you want to reach."

what we know

Download free mini book Trusted and Quoted to discover simple PR strategies and insider tips that will help you earn media coverage, build credibility, and position yourself as the go-to voice in your industry.

trusted and quoted
by Amanda Lacey

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