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We help brands build loyal, engaged audiences by crafting compelling stories, leveraging media, and delivering consistent messaging across the channels where your customers actually are.
Public relations
Transform your brand to tell a cohesive story with Popcom. Through strategic brand photography, compelling content creation, expertly crafted collateral, and targeted PR services, we build a cohesive identity that captures attention, connects with your audience, and delivers measurable results.
We don’t just make your brand look great; we make it work harder, boosting your visibility, enhancing your reputation, and driving growth.
Here’s how we’ll elevate your brand’s presence:
We don’t just make your brand look great; we make it work harder, boosting your visibility, enhancing your reputation, and driving growth.
Here’s how we’ll elevate your brand’s presence:
- Building a brand story: Creation of key messages, style and captivating visuals that show your unique story.
- Consistent Content Creation: Engaging social media posts, blogs, and email campaigns that keep your audience hooked.
- Targeted PR Services: Media relations and reputation management to secure meaningful coverage and build authority.
See our full list of services and examples below.
Curious how POPCOM CAN ELEVATE YOUR BRAND?
ELEVATE YOUR BRAND
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Build credibility and visibility through targeted media outreach. We connect your brand with trusted journalists, secure meaningful press coverage, and manage your presence across print, digital, TV, and radio. Every media moment is an opportunity to influence, inspire, and lead.
WHAT'S INCLUDED
WHAT'S INCLUDED
- Strategic media planning
- Press release writing and distribution
- Media pitching and relationship management
- Interview coordination and briefing
- Coverage tracking and reporting
MEDIA OUTREACH & media MANAGEMENT
WE FIND ALL THE ANGLES
Protect and elevate your brand with powerful messaging. Whether you're navigating a crisis, launching a new venture, or communicating internally, we craft clear strategies that keep your narrative on point and your audience engaged—no matter the circumstance.
WHATS INCLUDED
WHATS INCLUDED
- Messaging and positioning strategy
- Internal communications planning
- Crisis communications frameworks
- Stakeholder and investor communications
- Communication audits and rollout plans
STRATEGIC COMMUNICATIONS
internal and external message
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STRATEGIC COMMUNICATIONS
internal and external message
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Position yourself as an industry leader with compelling, value-driven content. We turn your insights into articles, op-eds, social posts, and speaking opportunities that build your authority and attract the right audience to your brand.
WHAT'S INCLUDED
WHAT'S INCLUDED
- Content strategy and editorial planning
- Ghostwritten articles, blogs, and op-eds
- LinkedIn and social media content creation
- Speaking and awards submissions
- Brand storytelling and tone of voice development
THOUGHT LEADERSHIP & CONTENT
consistent COntent creation
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build an audience for your brand.
- c. Castro
“Engaging Popcom was the best business decision we’ve ever made. From day one, their team understood our goals and crafted PR strategies that not only elevated our profile but delivered real results. Their mix of media expertise, creativity, and genuine care for our success has been unmatched. Popcom are down to earth and committed to getting results from day one. We couldn’t recommend them more highly.”
"working with popcom has been the best decision we have made."
We start with an in-depth discovery session to get to know your brand’s vision, goals, and audience. We then craft a detailed strategy to guide our creative direction.
Step one
The Discovery meeting
STEP NO. 1
We bring your strategy to life by designing compelling visuals and creating powerful content. Throughout the process, we’ll keep you engaged with regular updates and feedback opportunities to ensure every element reflects your brand and goals.
Step two
crafting your pr toolkit
STEP NO. 2
Once everything is finalised, we help launch your brand into the world. We also offer continued support to ensure your brand stays strong and a part of the conversation, we evolve with your business.
Step three
Launch & Support
STEP NO. 3
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Building a strong reputation does more than attract new business; it safeguards your brand against future risk and builds a relationship with your end user. Want PR tips delivered straight to your inbox? Sign up to our newsletter.
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PR is a long-term investment. Some wins can happen quickly, but building a strong reputation and consistent visibility takes time. We focus on creating both immediate opportunities and lasting impact.
HOW LONG BEFORE WE SEE RESULTS?
Advertising is paid space you control. PR is earned attention, when others talk about you because your story matters. PR builds credibility, influence, and trust in a way ads simply can’t.
how is pr different to advertising?
Not at all. While earned coverage is powerful, PR also includes brand positioning, thought leadership, content creation, issues management, and digital strategy. It’s about the full picture of reputation and influence.
IS PR JUST ABOUT MEDIA RELATIONS?
No reputable PR firm can guarantee coverage, as the media makes independent decisions. What we do guarantee is smart strategy, compelling storytelling, and strong relationships that maximise your chances of meaningful earned media.
DO YOU GUARANTEE COVERAGE?
FREQUENTLY ASKED
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Ready to MAKE THE NEWS?
TIME TO TAKE ACTION
PR promotes your brand and builds meaningful relationships with your target audience. We will help position your organisation to be a part of the conversation and be seen by new and existing clients, future employees, investors, industry professionals, and your community.
