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Popcom works with firms in financial services, legal, property, and health technology to protect reputation, earn meaningful media coverage, and build the visibility of their senior people.

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PR & strategic communications for corporate Australia.

AN EARNED FIRST AGENCY

We build reputations that hold.

Popcom is a Sydney-based PR and strategic communications agency founded in 2014. Our experienced professionals have worked with firms in financial services, legal, property, and health technology to earn media coverage, protect reputations, and position senior leaders as credible voices in their industries.
We are boutique by design. Every client works directly with our senior team, and every brief is treated with the discretion it deserves.

our approach

what we do.

Reputation and Media Relations
We build and protect how your firm is perceived, securing coverage in the publications your clients, referrers, and competitors read. We manage media relationships, prepare spokespeople, and ensure your firm is part of the conversations that shape your sector.

Executive Visibility
Senior professionals in financial services, legal, property, and health technology are often more credible than they are visible. We change that, positioning partners and directors as authoritative voices through media placement, thought leadership, and LinkedIn strategy.

Crisis and Issues Management
When something goes wrong, the first hour matters. We work directly with leadership teams to manage sensitive issues, control the narrative, and protect the firm's standing with clients, regulators, and the media.

see our work

WHY POPCOM

A SENIOR TEAM. A CLEAR FOCUS. REAL ACCOUNTABILITY.

Amanda Lacey leads the strategic direction on every Popcom account. That means you deal directly with the person who has the experience, not a coordinator who escalates to a senior adviser when things get complicated. Our team is small enough to be genuinely responsive and senior enough to give advice that holds up under pressure. We work with firms where reputation is a commercial asset and where the wrong message carries real consequences.

MEET THE TEAM

what we do

REPUTATION AND MEDIA RELATIONS

We connect your firm with the journalists and publications that matter to your clients and referrers, securing coverage that builds credibility over time.

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EXECUTIVE VISIBILITY

We position partners, principals, and directors as authoritative voices through media placement, thought leadership content, and LinkedIn strategy.

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CRISIS AND ISSUES MANAGEMENT

When an issue is live, the first response matters most. We work directly with leadership teams to manage sensitive situations with strategy, composure, and discretion.

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"Popcom know how to pitch and communicate."

Popcom's team helped cement a firm strategy and my brand is thriving. They know how to pitch and how to communicate. Highly recommend Popcom to anyone needing assistance to build their brand.

McCabes lawyers

"We trust Popcom to deliver for our brand and our clients."

"We have been working with Popcom for over a decade and trust them with all elements of our brand communications. From social media to media relations, they know how to put our best foot forward. We refer Popcom and Amanda Lacey to our clients when they need support."

Casey Castro

"Responsive and professional."

I found Amanda and her team very helpful, responsive, and professional in their approach and service delivery. We would be delighted to recommend Amanda and Popcom.

DUNCAN LAWYeRS