October 1, 2026
Amanda Lacey
What OpenAI’s Medicare portal breach teaches Australian businesses about crisis communications, incident reporting and protecting stakeholder trust.
September 21, 2026
Amanda Lacey
Last week my feed was dominated by the oldest lie in marketing: that there’s no such thing as bad publicity. The pitch: sell controversy, not sport Novig, a sports prediction platform, launched a campaign featuring Sydney Sweeney posing nearly nude, covered only by a football, a baseball bat, a hockey stick, a tennis racket. Her […]
September 15, 2026
Amanda Lacey
On 1 September 2026, Attorney-General Michelle Rowland released draft reforms to the Privacy Act that replace one of the vaguest phrases in Australian regulation with one of the most precise. Right now, organisations that suffer an eligible data breach must notify affected individuals and the Information Commissioner “as soon as practicable.” Under the proposed changes, […]
August 25, 2026
Amanda Lacey
Coles reported a $1.1 billion full-year profit this week. The number that made headlines wasn’t the profit. It was the $235 million sitting alongside it, a provision for remediating thousands of underpaid workers, the financial consequence of a Federal Court finding that Coles had underpaid close to 8,700 salaried managers over several years. The legal […]
August 24, 2026
Elly Georgiou
If you’ve noticed an unexpected “AI Info” or “Made with AI” label appearing under an Instagram post that started life as an ordinary photo, you’re not imagining it, and you’re not alone. It’s happening to real businesses posting real content, and the reason comes down to one small technical detail most people have never heard […]
August 10, 2026
Amanda Lacey
One of the biggest misconceptions about media relations is that you need a major announcement before approaching a journalist. In reality, the businesses that consistently earn media coverage are rarely the loudest. They’re simply the ones that understand what editors are already planning to write about and position themselves as part of that conversation. They […]
August 3, 2026
Amanda Lacey
SYDNEY: PR and communications agency Popcom has announced a new pro bono partnership with Women’s Housing Company (WHC), a not-for-profit organisation providing safe, affordable homes and support for women and children across New South Wales. With over 40 years of experience, WHC supports more than 2,000 women and children each year and manages over 1,200 […]
July 27, 2026
Amanda Lacey
Two stories last week made the same point from opposite directions: reputation is decided in the moments nobody planned for – not the campaign. Services Australia danced. Australians didn’t laugh. In June, Services Australia posted a video of staff performing a choreographed dance to Ace of Base’s “The Sign,” promoting a new myGov feature for […]
July 2, 2026
Amanda Lacey
Pass the popcorn; when ethics fails, no amount of PR fixes it KPMG Australia is having a very bad few months indeed. Misuse of confidential client information, the treatment of a whistleblower, and governance failures serious enough to trigger leadership resignations, regulatory scrutiny and parliamentary pressure. Commercial consequences are likely to follow. It has been […]
June 29, 2026
Amanda Lacey
Something significant is happening in the Australian media right now, and if you work in professional services, it affects how your firm manages its public profile more than you might think.
June 12, 2026
Amanda Lacey
For years, ESG reporting in Australia was the domain of the eager and the enlightened. Boards added it to their annual reports when they had good stories to tell, and quietly omitted it when they did not. That era is over. Following the passage of the Treasury Laws Amendment (Financial Market Infrastructure and Other Measures) […]
May 18, 2026
Amanda Lacey
Clients regularly ask PR agencies the same question: “How do you measure ROI?” It is a fair question. Businesses are under pressure to justify spend, marketing teams are increasingly data-driven, and leadership teams want communications tied directly to commercial outcomes. For a long time, PR managers struggled with this conversation because the industry often measured […]
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "