March 30, 2026
Amanda Lacey
Why choosing the right PR agency matters Selecting the right PR agency in Sydney or anywhere is one of the most important decisions a business can make when looking to build its profile, reputation, or brand authority. One of the drivers for me starting Popcom was that I believe that effective public relations is about […]
March 18, 2026
Amanda Lacey
A significant shift is underway in how younger Australians learn about money. Increasingly, the next generation of investors and savers are turning not to banks, accountants or financial advisers for their first insights, but to social media. Platforms like TikTok, Instagram and YouTube are now central sources of financial education for Gen Z and younger […]
March 9, 2026
Amanda Lacey
Why Public Relations is essential for brand growth There is so much competition, you need more to stand out than just a great product or service. In my opinion, strategic public relations is a critical tool for businesses looking to build credibility, increase visibility, and create meaningful connections with audiences – which ultimately will lead […]
February 24, 2026
Amanda Lacey
A strong social media PR strategy across evolving platforms is essential for Australian brands navigating competitive markets. The integration of public relations and social media has become one of the most effective ways to build credibility and trust, amplifying brand storytelling and increasing authority when executed well. Why Social Media PR Matters More Than Ever […]
January 12, 2026
Amanda Lacey
Popcom is pleased to announce our appointment as the public relations agency for ESHU Skincare, an Australian-made skincare brand redefining modern, results-driven skincare through simplicity and purpose. As a strategic public relations and communications agency, Popcom partners with brands that combine strong values with clear market positioning. ESHU Skincare exemplifies this approach, offering a refined […]
December 4, 2025
Georgia Taplin
Did anyone hear about Whittaker’s most recent ‘gold ticket’ inspired Peanut Slab promotion? Where was the Australian media coverage? What was the promotion? The Willy Wonka spirit returned this year…well almost. Some may call it a ‘dupe’. Celebrating 75 years of its iconic Peanut Slab, New Zealand’s favourite chocolate maker Whittaker’s launched its ‘Golden Slab’ […]
December 3, 2025
Amanda Lacey
Questions that I get asked all the time are: what do you do? What does Public Relations (PR) actually mean? The truth is, PR has a lot of different elements and tactics, but essentially we define PR as how a business manages its reputation and builds trust with the people who matter. This can be […]
December 3, 2025
Amanda Lacey
Pop the champagne – Popcom has been named among the winners of the Australasian Lawyer and NZ Lawyer Service Provider Awards 2025! Each year, these awards spotlight the organisations transforming the legal landscape across Australia and New Zealand. From legal tech and consulting to recruitment and outsourcing, the winners are recognised for delivering exceptional innovation, […]
December 3, 2025
Amanda Lacey
In a world where news breaks on social media before the boardroom’s even had their morning coffee, a CEO in crisis is not just a leadership issue, it’s a reputational threat that can ripple across the entire organisation. And while many instinctively reach for external comms first – lawyers, press releases, the old “no comment”, […]
June 18, 2025
Amanda Lacey
Labubu’s runaway success offers a window into deeper insights about consumer psychology and emotional spending, in fact, Labubu may be one of the most powerful – if unassuming, examples of the lipstick economy in action.
May 23, 2025
Amanda Lacey
Popcom is proud to announce its newest client partnership with Casa del Cacao, a revolutionary chocolate brand that champions purity, sustainability, and uncompromised quality. As their official public relations and media outreach agency, we are excited to support Casa del Cacao as they introduce their unique voice and vision to the Australian market and beyond.
May 23, 2025
Amanda Lacey
Popcom is proud to welcome Amuesly to our client roster! We’re thrilled to be representing this innovative Aussie breakfast brand for media outreach and management.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "