August 3, 2026
Amanda Lacey
SYDNEY: PR and communications agency Popcom has announced a new pro bono partnership with Women’s Housing Company (WHC), a not-for-profit organisation providing safe, affordable homes and support for women and children across New South Wales. With over 40 years of experience, WHC supports more than 2,000 women and children each year and manages over 1,200 […]

December 3, 2025
Amanda Lacey
Questions that I get asked all the time are: what do you do? What does Public Relations (PR) actually mean? The truth is, PR has a lot of different elements and tactics, but essentially we define PR as how a business manages its reputation and builds trust with the people who matter. This can be […]

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"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "

