June 29, 2026
Amanda Lacey
Something significant is happening in the Australian media right now, and if you work in professional services, it affects how your firm manages its public profile more than you might think.
June 12, 2026
Amanda Lacey
For years, ESG reporting in Australia was the domain of the eager and the enlightened. Boards added it to their annual reports when they had good stories to tell, and quietly omitted it when they did not. That era is over. Following the passage of the Treasury Laws Amendment (Financial Market Infrastructure and Other Measures) […]
May 18, 2026
Amanda Lacey
Clients regularly ask PR agencies the same question: “How do you measure ROI?” It is a fair question. Businesses are under pressure to justify spend, marketing teams are increasingly data-driven, and leadership teams want communications tied directly to commercial outcomes. For a long time, PR managers struggled with this conversation because the industry often measured […]
May 6, 2026
Amanda Lacey
Internal communications is not a support function. It is the operating system of culture. Culture isn’t static. Nor is it a set of values on a wall, reinforced annually through engagement surveys and leadership offsites. The reality is that culture is dynamic. It shifts daily through behaviour, decision-making, and critically, through communication. Culture is not […]
April 22, 2026
Amanda Lacey
By Amanda Lacey, Founder, POPCOM PR. For decades, product placement meant a logo in a film, a branded handbag, or a celebrity casually using a product in a magazine shoot. Today, one of the most valuable frontiers for brand integration is not on a screen people passively watch, but inside worlds they actively participate in: […]
April 9, 2026
Amanda Lacey
Popcom is pleased to announce its partnership with The Medical Agency, a premium healthcare concierge service connecting global clients with leading medical providers across Asia. Founded in 2025, The Medical Agency is redefining how individuals approach their health, shifting from reactive treatment to proactive, personalised care. With a focus on high-quality, vetted clinics in destinations including […]
March 30, 2026
Amanda Lacey
Why choosing the right PR agency matters Selecting the right PR agency in Sydney or anywhere is one of the most important decisions a business can make when looking to build its profile, reputation, or brand authority. One of the drivers for me starting Popcom was that I believe that effective public relations is about […]
March 18, 2026
Amanda Lacey
A significant shift is underway in how younger Australians learn about money. Increasingly, the next generation of investors and savers are turning not to banks, accountants or financial advisers for their first insights, but to social media. Platforms like TikTok, Instagram and YouTube are now central sources of financial education for Gen Z and younger […]
March 9, 2026
Amanda Lacey
Why Public Relations is essential for brand growth There is so much competition, you need more to stand out than just a great product or service. In my opinion, strategic public relations is a critical tool for businesses looking to build credibility, increase visibility, and create meaningful connections with audiences – which ultimately will lead […]
February 24, 2026
Amanda Lacey
A strong social media PR strategy across evolving platforms is essential for Australian brands navigating competitive markets. The integration of public relations and social media has become one of the most effective ways to build credibility and trust, amplifying brand storytelling and increasing authority when executed well. Why Social Media PR Matters More Than Ever […]
February 11, 2026
Amanda Lacey
Across 2025 and early 2026, there have been trends and changes across specific social media platforms which affect the way your business communicates with your audience. We’ve been following these changes and wanted to break them down for you – platform by platform – with a focus on what actually matters for brands, founders and […]
January 12, 2026
Amanda Lacey
Popcom is pleased to announce our appointment as the public relations agency for ESHU Skincare, an Australian-made skincare brand redefining modern, results-driven skincare through simplicity and purpose. As a strategic public relations and communications agency, Popcom partners with brands that combine strong values with clear market positioning. ESHU Skincare exemplifies this approach, offering a refined […]
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "