October 1, 2026
Amanda Lacey
What OpenAI’s Medicare portal breach teaches Australian businesses about crisis communications, incident reporting and protecting stakeholder trust.
September 21, 2026
Amanda Lacey
Last week my feed was dominated by the oldest lie in marketing: that there’s no such thing as bad publicity. The pitch: sell controversy, not sport Novig, a sports prediction platform, launched a campaign featuring Sydney Sweeney posing nearly nude, covered only by a football, a baseball bat, a hockey stick, a tennis racket. Her […]
September 15, 2026
Amanda Lacey
On 1 September 2026, Attorney-General Michelle Rowland released draft reforms to the Privacy Act that replace one of the vaguest phrases in Australian regulation with one of the most precise. Right now, organisations that suffer an eligible data breach must notify affected individuals and the Information Commissioner “as soon as practicable.” Under the proposed changes, […]
August 25, 2026
Amanda Lacey
Coles reported a $1.1 billion full-year profit this week. The number that made headlines wasn’t the profit. It was the $235 million sitting alongside it, a provision for remediating thousands of underpaid workers, the financial consequence of a Federal Court finding that Coles had underpaid close to 8,700 salaried managers over several years. The legal […]
August 24, 2026
Elly Georgiou
If you’ve noticed an unexpected “AI Info” or “Made with AI” label appearing under an Instagram post that started life as an ordinary photo, you’re not imagining it, and you’re not alone. It’s happening to real businesses posting real content, and the reason comes down to one small technical detail most people have never heard […]
August 3, 2026
Amanda Lacey
SYDNEY: PR and communications agency Popcom has announced a new pro bono partnership with Women’s Housing Company (WHC), a not-for-profit organisation providing safe, affordable homes and support for women and children across New South Wales. With over 40 years of experience, WHC supports more than 2,000 women and children each year and manages over 1,200 […]
March 30, 2026
Amanda Lacey
Why choosing the right PR agency matters Selecting the right PR agency in Sydney or anywhere is one of the most important decisions a business can make when looking to build its profile, reputation, or brand authority. One of the drivers for me starting Popcom was that I believe that effective public relations is about […]
February 11, 2026
Amanda Lacey
Across 2025 and early 2026, there have been trends and changes across specific social media platforms which affect the way your business communicates with your audience. We’ve been following these changes and wanted to break them down for you – platform by platform – with a focus on what actually matters for brands, founders and […]
January 12, 2026
Amanda Lacey
Popcom is pleased to announce our appointment as the public relations agency for ESHU Skincare, an Australian-made skincare brand redefining modern, results-driven skincare through simplicity and purpose. As a strategic public relations and communications agency, Popcom partners with brands that combine strong values with clear market positioning. ESHU Skincare exemplifies this approach, offering a refined […]
December 4, 2025
Georgia Taplin
Did anyone hear about Whittaker’s most recent ‘gold ticket’ inspired Peanut Slab promotion? Where was the Australian media coverage? What was the promotion? The Willy Wonka spirit returned this year…well almost. Some may call it a ‘dupe’. Celebrating 75 years of its iconic Peanut Slab, New Zealand’s favourite chocolate maker Whittaker’s launched its ‘Golden Slab’ […]
December 3, 2025
Amanda Lacey
In a world where news breaks on social media before the boardroom’s even had their morning coffee, a CEO in crisis is not just a leadership issue, it’s a reputational threat that can ripple across the entire organisation. And while many instinctively reach for external comms first – lawyers, press releases, the old “no comment”, […]
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "