December 4, 2025
Georgia Taplin
Did anyone hear about Whittaker’s most recent ‘gold ticket’ inspired Peanut Slab promotion? Where was the Australian media coverage? What was the promotion? The Willy Wonka spirit returned this year…well almost. Some may call it a ‘dupe’. Celebrating 75 years of its iconic Peanut Slab, New Zealand’s favourite chocolate maker Whittaker’s launched its ‘Golden Slab’ […]
December 3, 2025
Amanda Lacey
Questions that I get asked all the time are: what do you do? What does Public Relations (PR) actually mean? The truth is, PR has a lot of different elements and tactics, but essentially we define PR as how a business manages its reputation and builds trust with the people who matter. This can be […]
December 3, 2025
Amanda Lacey
Pop the champagne – Popcom has been named among the winners of the Australasian Lawyer and NZ Lawyer Service Provider Awards 2025! Each year, these awards spotlight the organisations transforming the legal landscape across Australia and New Zealand. From legal tech and consulting to recruitment and outsourcing, the winners are recognised for delivering exceptional innovation, […]
December 3, 2025
Amanda Lacey
In a world where news breaks on social media before the boardroom’s even had their morning coffee, a CEO in crisis is not just a leadership issue, it’s a reputational threat that can ripple across the entire organisation. And while many instinctively reach for external comms first – lawyers, press releases, the old “no comment”, […]
June 18, 2025
Amanda Lacey
Labubu’s runaway success offers a window into deeper insights about consumer psychology and emotional spending, in fact, Labubu may be one of the most powerful – if unassuming, examples of the lipstick economy in action.
May 23, 2025
Amanda Lacey
Popcom is proud to announce its newest client partnership with Casa del Cacao, a revolutionary chocolate brand that champions purity, sustainability, and uncompromised quality. As their official public relations and media outreach agency, we are excited to support Casa del Cacao as they introduce their unique voice and vision to the Australian market and beyond.
May 23, 2025
Amanda Lacey
Popcom is proud to welcome Amuesly to our client roster! We’re thrilled to be representing this innovative Aussie breakfast brand for media outreach and management.
April 15, 2025
Amanda Lacey
Popcom welcomes innovative Aussie brand, Plonkit, to the roster
Popcom is thrilled to announce a brand-new client that’s changing the game in outdoor living — Plonkit, the latest must-have homeware and outdoor space accessory, proudly designed and made in Australia.
February 11, 2025
Amanda Lacey
Marketing Manager Elly Georgiou lives and breathes social media strategy and shares with us her ten best social media practices to be implemented today.
February 10, 2025
Amanda Lacey
If the importance of knowing your audience and communicating clearly was ever in question, look to the Great Northern Brewing Company for some confirmation.
Just weeks after Carlton & United Breweries (CUB) launched Great Northern’s ‘Outdoors for a Cause’ campaign, CEO of CUB, Danny Celoni stepped down after intense backlash.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "