June 18, 2025
Amanda Lacey
Labubu’s runaway success offers a window into deeper insights about consumer psychology and emotional spending, in fact, Labubu may be one of the most powerful – if unassuming, examples of the lipstick economy in action.
May 23, 2025
Amanda Lacey
Popcom is proud to announce its newest client partnership with Casa del Cacao, a revolutionary chocolate brand that champions purity, sustainability, and uncompromised quality. As their official public relations and media outreach agency, we are excited to support Casa del Cacao as they introduce their unique voice and vision to the Australian market and beyond.
May 23, 2025
Amanda Lacey
Popcom is proud to welcome Amuesly to our client roster! We’re thrilled to be representing this innovative Aussie breakfast brand for media outreach and management.
April 15, 2025
Amanda Lacey
Popcom welcomes innovative Aussie brand, Plonkit, to the roster
Popcom is thrilled to announce a brand-new client that’s changing the game in outdoor living — Plonkit, the latest must-have homeware and outdoor space accessory, proudly designed and made in Australia.
February 11, 2025
Amanda Lacey
Marketing Manager Elly Georgiou lives and breathes social media strategy and shares with us her ten best social media practices to be implemented today.
February 10, 2025
Amanda Lacey
If the importance of knowing your audience and communicating clearly was ever in question, look to the Great Northern Brewing Company for some confirmation.
Just weeks after Carlton & United Breweries (CUB) launched Great Northern’s ‘Outdoors for a Cause’ campaign, CEO of CUB, Danny Celoni stepped down after intense backlash.
February 3, 2025
Amanda Lacey
Rapid change across digital and in real life has shaped how we communicate and find the services we want – and it doesn’t appear to be slowing down. Here are three trends to know this year and guidance on how to adapt them to your planning.
December 3, 2024
Amanda Lacey
Woodford Golf Club, renowned for its picturesque greens and challenging layout in the rural town of Woodford, Queensland, has taken an inventive step towards optimising its turf management and sustainability goals by investing in two of Husqvarna’s CEORA™ robotic lawn mowers – producing superior results at a fraction of the cost.
November 21, 2024
Amanda Lacey
Popcom wins Public Affairs and Advocacy Campaign of the year at the CPRA 2024 Golden Target Awards.
November 11, 2024
Amanda Lacey
National law firm McCabes has taken a decisive step into the future of legal technology by partnering with LexisNexis, adopting its AI-powered legal platform, Lexis+AI. This partnership gives McCabes advanced research and case analysis capabilities, offering efficiency gains and benefits to both its clients and practitioners.
November 1, 2024
Amanda Lacey
Popcom has celebrated 10 years in business! Watch our instagram reel for some team insights about the industry over the last ten years.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "