February 3, 2025
Amanda Lacey
Rapid change across digital and in real life has shaped how we communicate and find the services we want – and it doesn’t appear to be slowing down. Here are three trends to know this year and guidance on how to adapt them to your planning.
December 3, 2024
Amanda Lacey
Woodford Golf Club, renowned for its picturesque greens and challenging layout in the rural town of Woodford, Queensland, has taken an inventive step towards optimising its turf management and sustainability goals by investing in two of Husqvarna’s CEORA™ robotic lawn mowers – producing superior results at a fraction of the cost.
November 21, 2024
Amanda Lacey
Popcom wins Public Affairs and Advocacy Campaign of the year at the CPRA 2024 Golden Target Awards.
November 11, 2024
Amanda Lacey
National law firm McCabes has taken a decisive step into the future of legal technology by partnering with LexisNexis, adopting its AI-powered legal platform, Lexis+AI. This partnership gives McCabes advanced research and case analysis capabilities, offering efficiency gains and benefits to both its clients and practitioners.
November 1, 2024
Amanda Lacey
Popcom has celebrated 10 years in business! Watch our instagram reel for some team insights about the industry over the last ten years.
September 26, 2024
Amanda Lacey
After 10 years of running a PR agency, one trend has become increasingly clear: video content is queen. From short clips to live streams, videos are capturing the attention of audiences worldwide, transforming the way brands communicate and engage with their followers. But what makes video content so dominant on social media platforms? Is video as effective for internal channels? What will be next? Let’s explore the key reasons behind life online in 2024.
September 16, 2024
Amanda Lacey
In public relations, understanding the difference between a crisis and an issue is crucial for effective management and communication strategies. Amanda Lacey shares insights from her experience of issues and crisis management.
July 30, 2024
Amanda Lacey
In the ever-evolving landscape of public relations and media, understanding what to pitch and when is crucial for maintaining relevance and maximising exposure. Whether you’re targeting short-lead or long-lead media outlets, the key is to provide timely, engaging, and newsworthy content. Here’s a guide on what to pitch to the media right now, tailored to both short-lead and long-lead items.
July 1, 2024
Amanda Lacey
Standing out as the best option can be hard. Social media and e-commerce are both fast and superficial, creating a challenge for most SMEs in terms of growing their presence. While larger corporations often have the resources to invest heavily in marketing and advertising, SMEs must find more cost-effective and impactful ways to elevate their business. This is where effective public relations (PR) comes into play.
May 21, 2024
Amanda Lacey
LinkedIn is the quickest and easiest way to build a professional image. It is the leading professional networking and career development platform, with one billion users globally. There’s no better place for creating a contact list of industry leaders and peers, as well as building your personal brand to the right audience.
February 21, 2024
Amanda Lacey
When a group of disgruntled pharmacists approached us about devastating policy change, we took their message to the street. CAPS uniting against 60 day dispensing.
Mumbrella CommsCon Finalist for Best Media Relations-led Campaign 2024.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "