September 26, 2024
Amanda Lacey
After 10 years of running a PR agency, one trend has become increasingly clear: video content is queen. From short clips to live streams, videos are capturing the attention of audiences worldwide, transforming the way brands communicate and engage with their followers. But what makes video content so dominant on social media platforms? Is video as effective for internal channels? What will be next? Let’s explore the key reasons behind life online in 2024.
September 16, 2024
Amanda Lacey
In public relations, understanding the difference between a crisis and an issue is crucial for effective management and communication strategies. Amanda Lacey shares insights from her experience of issues and crisis management.
July 30, 2024
Amanda Lacey
In the ever-evolving landscape of public relations and media, understanding what to pitch and when is crucial for maintaining relevance and maximising exposure. Whether you’re targeting short-lead or long-lead media outlets, the key is to provide timely, engaging, and newsworthy content. Here’s a guide on what to pitch to the media right now, tailored to both short-lead and long-lead items.
July 1, 2024
Amanda Lacey
Standing out as the best option can be hard. Social media and e-commerce are both fast and superficial, creating a challenge for most SMEs in terms of growing their presence. While larger corporations often have the resources to invest heavily in marketing and advertising, SMEs must find more cost-effective and impactful ways to elevate their business. This is where effective public relations (PR) comes into play.
May 21, 2024
Amanda Lacey
LinkedIn is the quickest and easiest way to build a professional image. It is the leading professional networking and career development platform, with one billion users globally. There’s no better place for creating a contact list of industry leaders and peers, as well as building your personal brand to the right audience.
February 21, 2024
Amanda Lacey
When a group of disgruntled pharmacists approached us about devastating policy change, we took their message to the street. CAPS uniting against 60 day dispensing.
Mumbrella CommsCon Finalist for Best Media Relations-led Campaign 2024.
February 1, 2024
Amanda Lacey
Wild Nectar, an Australian honey brand, approached us to elevate their media presence and increase brand awareness among their target audience. They wanted to position themselves as a premium, homegrown brand known for its high-quality, raw, cold extracted honey.
December 1, 2023
Amanda Lacey
Australian health and wellness brand Soodox planned to launch the Respect by Soodox range, a healthier approach to period products. POPCOM was engaged to research, design and launch this range of products that are better for you, and the environment.
November 24, 2023
Amanda Lacey
Your gender pay gap is about to be public information: New WGEA legislation requires compulsory reporting and publication for organisations over 100 people.
August 9, 2023
Amanda Lacey
PR agency Popcom is proud to share its newest client partnership with Lord & Lion, a heritage brand of beautiful, luxury spices, that brings the authentic flair of Indian and Sri Lankan flavours into Australia homes.
August 1, 2023
Amanda Lacey
resQR is an Australian brand with a mission to help people find what’s been lost. They developed a range of small, adhesive stickers and tags that feature a QR code, which can be applied to valuable items. When the items are found, the QR code can be scanned to facilitate their safe return, with resQR users able to offer a monetary reward which finders can choose to donate to charity.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "