June 16, 2023
Amanda Lacey
PR agency POPCOM, is proud to share their newest client partnership; Jaggards, an acclaimed Sydney-based bullion retailer. Jaggards was recently prestigiously awarded two accolades in the local business community, including the Outstanding Specialised Retail Business and Business of the Year awards in the City Suburbs area.
May 25, 2023
Amanda Lacey
In today’s competitive marketplace, building a strong and loyal customer base is crucial for the success of any brand. While targeting a diverse audience is essential, it is important to acknowledge the unique connection that women have with brands.
January 30, 2023
Amanda Lacey
The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?
You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.
December 22, 2022
Amanda Lacey
Having a content strategy mapped out for 2023 is a great way to get marketing campaigns and big objectives aligned, and ready for success. This helps effective communication towards target audiences, builds brand awareness and image, and works to drive engagement and conversions.
September 26, 2022
Amanda Lacey
Cancel culture. Remember when people used to say, “any press is good press” and “the only thing worse than being talked about is not being talked about at all”?
Those days are long gone!
September 12, 2022
Amanda Lacey
After a long wait, The Diamond Event successfully took place, supporting the Sydney Children’s Hospitals Foundation (SCHF).
July 5, 2022
Amanda Lacey
Pitching for media coverage is a big part of what I do. The key to being successful is making sure that you have an angle that is newsworthy and works within a broader publication calendar.
April 19, 2022
Amanda Lacey
As we continue to see social media dominate the narratives around current trends and events, influencer marketing is quickly becoming the best way to grow brands and solidify brand personality.
February 11, 2022
Amanda Lacey
Congratulations to POPCOM client My Rewards for their successful ASX listing! Like every success story, it has been a long time in the making; in this case, 25 years.
November 1, 2021
Amanda Lacey
If you haven’t heard already, Facebook announced on the weekend that it will be changing its name to ‘Meta’ as a part of a major rebrand.
I love a rebrand as much as the next Marketing and PR professional, but this one got me thinking, here are my thoughts…
October 18, 2021
Amanda Lacey
In this e-bubble life article, Sophie Richardson outlines a couple of tips for businesses to implement into their LinkedIn and Instagram marketing strategies.
August 9, 2021
Amanda Lacey
We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "