April 19, 2022
Amanda Lacey
As we continue to see social media dominate the narratives around current trends and events, influencer marketing is quickly becoming the best way to grow brands and solidify brand personality.
February 11, 2022
Amanda Lacey
Congratulations to POPCOM client My Rewards for their successful ASX listing! Like every success story, it has been a long time in the making; in this case, 25 years.
November 1, 2021
Amanda Lacey
If you haven’t heard already, Facebook announced on the weekend that it will be changing its name to ‘Meta’ as a part of a major rebrand.
I love a rebrand as much as the next Marketing and PR professional, but this one got me thinking, here are my thoughts…
October 18, 2021
Amanda Lacey
In this e-bubble life article, Sophie Richardson outlines a couple of tips for businesses to implement into their LinkedIn and Instagram marketing strategies.
August 9, 2021
Amanda Lacey
We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.
August 6, 2021
Amanda Lacey
Teaphoria is a unique tea experience, driven by five pillars: patience, sustainability, nature, an extraordinary tea tasting experience and good health. The teas combine native Australian ingredients with Ayurveda practice.
July 20, 2021
Amanda Lacey
If there is one thing we know about social media, it’s that change is inevitable. And it’s not necessarily a bad thing.
We have known for a while that the future king of content is video, and platform giants like TikTok and Instagram have confirmed this with recent changes…
July 8, 2021
Amanda Lacey
An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors.
April 23, 2021
Amanda Lacey
Referred to as ‘Gen Z’, ‘Zoomers’ and even ‘Generation Sensible’, they have become a major buying power, now accounting for 40 percent of consumers worldwide. As the most recent KPMG report accurately states: “It’s time for organisations to take [them] seriously”.
April 6, 2021
Amanda Lacey
In the last 5 years, social media has transformed from being a platform largely used to connect with family and friends into a go-to place to find ideas, inspiration and new products.
February 23, 2021
Amanda Lacey
In an article published by Dynamic Business, POPCOM’s Account Coordinator, Sophie Richardson, talks about the impact that the media ban may have on businesses, what can be taken away from the development and how businesses may need to review their PR and digital marketing strategies when it comes to sharing news content.
December 1, 2020
Amanda Lacey
Maintaining a positive personal brand in difficult times is incredibly difficult. Sophie Richardson outlines four strategies to implement to do just this in her most recent article with E-Bubble Life Magazine.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "