August 11, 2020
Amanda Lacey
Crafting the perfect pitch is essential. Many journalists get hundreds of pitches a week – you want to get their attention, fast. We outline our 5 top tips for doing just this.
August 7, 2020
Amanda Lacey
Yesterday, Instagram released ‘Instagram Reels’, a new feature that, *what a shock*, allows people to make and upload 15-second videos featuring music and other special effects… sound familiar?
August 4, 2020
Amanda Lacey
When I couldn’t get any publicity for our Pro Bono partner PENTHOS I decided to shout it from the rooftops myself.
June 15, 2020
Amanda Lacey
The journalism industry is struggling. In Public Relations we work regularly with journalists, so what can we expect to see, and how will we need to adapt?
May 28, 2020
Amanda Lacey
What is Public Relations, and why is it an effective marketing tool? In this post we discuss why you should being using PR for your business and the power of earned media – as well as a few tips and tricks for pitching to journalists. Article by Sophie Richardson.
May 10, 2020
Amanda Lacey
Amanda Lacey, Director of POPCOM answers three questions about the importance of a crisis communications plan, and how to communicate returning to the office.
April 27, 2020
Amanda Lacey
Sometimes, things go wrong. If or when they do, you often need to act fast. Having a crisis blue print in place will pay off, as not only will you have speed on your side, you will also be comfortable and confident with the way forward.
By Amanda Lacey
April 19, 2020
Amanda Lacey
Effectively communicating with your customers during the COVID-19 crisis is fundamental, but it must be done correctly and with incredible sensitivity. We take a look at not only why continued engagement with your customers is important, but how to do it in a way that is considerate of these unprecedented times.
Article by POPCOM Account Coordinator, Sophie Richardson.
April 14, 2020
Amanda Lacey
Maintaining motivation while working from home will be difficult, and as an employer, this can be incredibly stressful. Read our tips for engaging with your employees while working from home.
Article by Sophie Richardson.
April 10, 2020
Amanda Lacey
Businesses always have an obligation to ensure the content they distribute and share is accurate, but now more than ever. The COVID-19 crisis has seen the widespread circulation of misinformation and disinformation, and businesses must play their role to prevent this. In this post, we look at why and how.
Article by Sophie Richardson
April 10, 2020
Amanda Lacey
Growing consumer distrust is debatably one of the biggest obstacles brands face today; this is heightened by how many of the factors contributing to it are external and out of your control. But don’t fret – in this article we will take a look at just some of the things you can do to combat this.
Article by
Sophie Richardson
April 10, 2020
Amanda Lacey
As we embark into 2020, we will no doubt see many of the same challenges faced by the PR industry in 2019; from building strong relationships with journalists, to pushing content on heavily saturated online platforms.
Article by Sophie Richardson
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "