April 10, 2020
Amanda Lacey
A common perception of an influencer is an individual with a large follower base. While this is often true, there are many influencers with fewer followers that maintain a highly engaged and impressionable audience, often called a ‘micro-influencer’.
Article by Sophie Richardson
April 10, 2020
Amanda Lacey
One of the best ways to improve your Search Engine Optimisation (SEO) is through increasing the time spent by visitors on your website.
Article by Sophie Richardson
April 10, 2020
Amanda Lacey
Having a blog on your website is a fantastic way to boost your Search Engine Optimisation (SEO), as we’ve advocated in many of our other posts. But, that doesn’t mean you can slap together an irrelevant, unprofessional post with inaccurate information and expect to be seen on the first page of search results – if at all.
Article by Sophie Richardson
April 10, 2020
Amanda Lacey
From a PR perspective, this is a challenging time if you are involved with a national franchise. Without a quick, thought-out response, the image of underpayment can be catastrophic to a brand. These businesses need to be prepared for the long term with a strategic, carefully planned PR response to protect the reputation of the franchise and work to recover the image of the brand.
Article by Amanda Lacey and Sophie Richardson
April 10, 2020
Amanda Lacey
POPCOM proudly supports The Diamond Event, raising needed funds for the Sydney Children’s Hospital Randwick.
Article by Kylie Deans
April 10, 2020
Amanda Lacey
Despite the ever-increasing popularity of Instagram and the numerous opportunities it can provide for small businesses, many still fail to adopt this (free!) platform.
Article by Sophie Richardson
April 10, 2020
Amanda Lacey
Instagram is currently undergoing a trial in which the number of ‘likes’ on a post are hidden from other users.
Article by Sophie Richardson
April 10, 2020
Amanda Lacey
With the development of technology, social media has become a powerful tool utilised by many businesses to connect with potential customers and increase awareness of products and services. Most platforms allow you to create profiles for free, making this an opportunity that cannot be missed.
By Sophie Richardson
April 10, 2020
Amanda Lacey
Simply providing an option to share your video on social media creates a substantial opportunity. A survey conducted with 1,000 internet users found they were 39 percent more likely to share a video than a textual piece.
By Sophie Richardson
April 10, 2020
Amanda Lacey
As a starting point when it comes to the media, it is important not to duck and weave an issue, especially when it has become or is about to become public knowledge. Read our top tips for what to say instead of no comment.
By Amanda Lacey
April 10, 2020
Amanda Lacey
We discuss the truth around the viral posts regarding your online safety.
By Kylie Deans
April 10, 2020
Amanda Lacey
Read why it is important to keep in contact with your clients and prospects this time of the year and how to start to creating the perfect newsletter using Mailchimp.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "