Popcom is pleased to announce our appointment as the public relations agency for ESHU Skincare, an Australian-made skincare brand redefining modern, results-driven skincare through simplicity and purpose.

As a strategic public relations and communications agency, Popcom partners with brands that combine strong values with clear market positioning. ESHU Skincare exemplifies this approach, offering a refined skincare range built on performance, transparency and integrity.

Founded on the belief that great skin does not require complicated routines, ESHU was originally developed to address the specific needs of men’s skin. Its philosophy of simple, effective skincare, however, has seen the brand embraced by all genders seeking uncomplicated products that deliver tangible results.

At the heart of ESHU’s offering is a tightly curated range of essential products formulated with naturally derived, vegan ingredients. All formulations are fragrance-free, cruelty-free and designed for daily use, making them suitable for sensitive skin and modern lifestyles. By removing unnecessary additives and over-engineering, ESHU delivers skincare that is both functional and accessible.

Proudly made in Australia, ESHU Skincare also demonstrates a strong commitment to sustainability. Refill options across core products help reduce packaging waste while maintaining product quality, a key consideration for today’s conscious consumers. This balance of efficacy and responsibility positions ESHU strongly within the evolving clean beauty and skincare market.

As ESHU’s appointed public relations agency, Popcom will support the brand through strategic media relations, brand storytelling, influencer engagement and integrated PR campaigns. Our role will focus on building brand awareness, strengthening credibility and amplifying ESHU’s presence across earned media, digital platforms and key industry channels.

Popcom’s experience in public relations for consumer brands and founder-led businesses enables us to craft communications strategies that support long-term growth while remaining authentic to the brand’s core values. ESHU’s clarity of purpose and product-first philosophy aligns seamlessly with our approach to modern PR.

We look forward to working closely with the ESHU team as the brand enters its next phase of growth and to sharing more as this partnership evolves.

To learn more about ESHU Skincare, visit www.eshuskincare.com.

To collaborate with ESHU reach out to Lindsay Cumming on lindsay@popcom.com.au