LIKE ANY OTHER ASPECT OF PROFESSIONAL LIFE, RECRUITMENT NEEDS TO CONTINUALLY INNOVATE IN ORDER TO REACH THEIR TARGET AUDIENCES. FAST FOOD GIANT MCDONALD’S AND SOCIAL MEDIA PLATFORM SNAPCHAT HAVE REALISED THIS, WITH THE LAUNCH OF SNAPLICATIONS: A NEW AGE WAY IN WHICH THE CHAIN’S PREDOMINANTLY YOUTHFUL PROSPECTIVE EMPLOYEES CAN APPLY FOR WORK. WHERE ELSE CAN SUCH TECHNOLOGY TAKE US? 

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