Nothing stays lost - resQR
CASE STUDY
Client Name: resQR
Industry: FMCG
Location: Sydney based, nationally available product
Account leads: Amanda Lacey, Freddie Fletcher
resQR
resQR is an Australian brand with a mission to help people find what’s been lost. They developed a range of small, adhesive stickers and tags that feature a QR code, which can be applied to valuable items. When the items are found, the QR code can be scanned to facilitate their safe return, with resQR users able to offer a monetary reward which finders can choose to donate to charity.
The mandatory check-in process during the Covid-19 pandemic meant that the majority of the population learned how to activate a QR code using their phone. For users, the products are easy to apply to their favourite items, and for finders, the products are easily scanned to get in touch and return them.
Our Approach
resQR engaged POPCOM to increase market awareness around the products’ features and benefits. We developed a PR outreach campaign that included a chance for everyday people to use and trial the products by becoming ‘finders’.
This was implemented through the resQR Lost Key competition, where five sets of keys were dropped around different areas of Australia with a resQR tag attached.
Finding and scanning the code on the keys resulted in a $200 reward, which the finder could choose to be donated to charity.
Two sets of keys were scanned only hours after being ‘lost’, with the other three successfully returned within a fortnight.
We helped resQR receive high-quality media coverage, with a detailed feature Kidspot article focusing on a journalist’s first-hand experience of ‘losing’ a valuable item and her seamless experience in getting it returned.
We also facilitated an interview on Channel Seven’s Sunrise, where resQR founder Mat Graham was interviewed about the company’s purpose and journey.
Results
Media highlights include:
Exclusive interview on Channel Seven’s Sunrise with founder Mat Graham (watch here on X )
Kidspot feature article 'I deliberately abandoned my son's iPhone 7 on the train and OMG I'm shook' (audience 1.89m estimated views 12.2k)
Trade media
Established social media @resqrtag
ResQR is now available at all major outlets.
