About us
Popcom is a Sydney-based boutique PR and marketing communications firm specialising in SME. We provide clients with both the strategic vision and tactical execution required to raise their profile.
Our Popcom team is known for initiative; we are motivated, diligent and passionate about getting our clients the attention they deserve. We develop appropriate strategies to create an image, control the message and ultimately, grow business.We take a long-term, strategic view to create targeted marketing and PR campaigns that drive and engage audiences. We want to make brand ambassadors both internally and externally. Our team has the expertise, resources, and contacts of a larger agency with the passion, personalised service, and affordable rates of a boutique firm.Meet the team
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Amanda Lacey
Founder Director
Amanda Lacey is the founder and director of Popcom. With a passion for good story telling, a level head and a genuine interest in business communications, Amanda loves to strategise and talk about language and branding. Amanda is experienced in all areas of PR and particularly strong at a board level, designing national campaigns that deliver impact.
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Lindsay Cumming
Senior Account Manager
Lindsay is an experienced PR and advertising professional who loves working with FMCG brands. Lindsay has worked in Paris, Vancouver, Whistler, and Sydney. From media strategy and placement to major events and product launches, Lindsay creates memorable and lasting impressions.
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Freddie Fletcher
Account Executive
Freddie is our favourite story-teller. From press releases, case studies to social media posts, Freddie has a passion and way with words and is our lead copywriter. Knowing how to identify and build a strong media angle is one of Freddie’s skills - his writing influences audiences.
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Elly Georgiou
Marketing and Communications
Elly is our experienced Marketing and Communications Coordinator. Elly executes our client PR and marketing strategies. Elly’s fun and bubbly personality is reflected in her ideas, design and passion for developing EDM’s, social media campaigns and media packs.
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Penrose Chew Lee
Creative Account Manager
Penrose is an ideas machine who loves everything content. Whether it is creating TikTok and Instagram Reels, designing advertising campaigns or positioning a traditional product in a new light, Penrose elevates the message.
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Our values
Good storytelling.
Hard work, isn’t just a value, it’s a given. We love what we do and want to do it.
We don’t judge, we move forward.
Our relationships and loyalty are what makes us special.
Flexibility, as the right answer doesn’t always appear between 8-6.
What People Are Saying
“Amanda’s invaluable talents helped cement a firm strategy and coupled with her expertise for everything business - my brand is thriving. She knows how to pitch and how to communicate. Highly recommend Amanda to anyone needing assistance to build their brand.”
— Martine N
“Amanda is an incredibly talented PR professional. Working withAmanda has been a pleasure. Not only is she efficient, she also is creative and has made the process completely pain free. I highly recommend Amanda in all aspects of PR and comms”
— Casey C
“Amanda’s strong writing and messaging skills, her extensive know-how of media relations, employee communications and corporate publishing, her creativity, initiative and a “roll-up-sleeves” attitude as well as organisational abilities made her an amiable, great person to work with.”
— Gordon J
“I found Amanda and her team very: helpful, responsive and professional in their approach and service delivery to us. We'd be delighted to recommend Amanda and POPCOM.”
— Derm D
We are passionate about business. We love what we do and the people we do it with.
Our clients are all over Australia and will meet your needs from the boardroom to 2km underground. We pride ourselves on the long-term relationships that we form with our clients.
