The Truth Campaign - CAPS
When a group of disgruntled pharmacists approached us about devastating policy change, we took their message to the street. CAPS uniting against 60 day dispensing.
Mumbrella CommsCon Finalist for Best Media Relations-led Campaign 2024.
Wild Nectar Honey
Wild Nectar, an Australian honey brand, approached us to elevate their media presence and increase brand awareness among their target audience. They wanted to position themselves as a premium, homegrown brand known for its high-quality, raw, cold extracted honey.
Respect by Soodox
Australian health and wellness brand Soodox planned to launch the Respect by Soodox range, a healthier approach to period products. POPCOM was engaged to research, design and launch this range of products that are better for you, and the environment.
Nothing stays lost - resQR
resQR is an Australian brand with a mission to help people find what’s been lost. They developed a range of small, adhesive stickers and tags that feature a QR code, which can be applied to valuable items. When the items are found, the QR code can be scanned to facilitate their safe return, with resQR users able to offer a monetary reward which finders can choose to donate to charity.
COVID-19: Communicating company changes
COVID-19 has impacted us all. We have been on the front line of many professional service and retail organisations communicating staff cuts, salary reviews and store closures with compassion and optimism.
Sport fatality: stakeholder and media management
When a fatality occurred during a karate grading, shock waves were sent through the close knit community. Read how we managed the press to mitigate the damage and worked with the organisation to deepen their stakeholder engagement.