Popcom wins Public Affairs and Advocacy Campaign of the year at the CPRA 2024 Golden Target Awards.

After 10 years of running a PR agency, one trend has become increasingly clear: video content is queen. From short clips to live streams, videos are capturing the attention of audiences worldwide, transforming the way brands communicate and engage with their followers. But what makes video content so dominant on social media platforms? Is video as effective for internal channels? What will be next? Let's explore the key reasons behind life online in 2024.

In public relations, understanding the difference between a crisis and an issue is crucial for effective management and communication strategies. Amanda Lacey shares insights from her experience of issues and crisis management.

In the ever-evolving landscape of public relations and media, understanding what to pitch and when is crucial for maintaining relevance and maximising exposure. Whether you're targeting short-lead or long-lead media outlets, the key is to provide timely, engaging, and newsworthy content. Here's a guide on what to pitch to the media right now, tailored to both short-lead and long-lead items.

Standing out as the best option can be hard. Social media and e-commerce are both fast and superficial, creating a challenge for most SMEs in terms of growing their presence. While larger corporations often have the resources to invest heavily in marketing and advertising, SMEs must find more cost-effective and impactful ways to elevate their business. This is where effective public relations (PR) comes into play.

LinkedIn is the quickest and easiest way to build a professional image. It is the leading professional networking and career development platform, with one billion users globally. There’s no better place for creating a contact list of industry leaders and peers, as well as building your personal brand to the right audience.

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Your gender pay gap is about to be public information: New WGEA legislation requires compulsory reporting and publication for organisations over 100 people.

PR agency Popcom is proud to share its newest client partnership with Lord & Lion, a heritage brand of beautiful, luxury spices, that brings the authentic flair of Indian and Sri Lankan flavours into Australia homes.

PR agency POPCOM, is proud to share their newest client partnership; Jaggards, an acclaimed Sydney-based bullion retailer. Jaggards was recently prestigiously awarded two accolades in the local business community, including the Outstanding Specialised Retail Business and Business of the Year awards in the City Suburbs area.

In today's competitive marketplace, building a strong and loyal customer base is crucial for the success of any brand. While targeting a diverse audience is essential, it is important to acknowledge the unique connection that women have with brands.

The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?

You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.

Having a content strategy mapped out for 2023 is a great way to get marketing campaigns and big objectives aligned, and ready for success. This helps effective communication towards target audiences, builds brand awareness and image, and works to drive engagement and conversions.

Cancel culture. Remember when people used to say, “any press is good press” and “the only thing worse than being talked about is not being talked about at all”?

Those days are long gone!

After a long wait, The Diamond Event successfully took place, supporting the Sydney Children’s Hospitals Foundation (SCHF).

As we continue to see social media dominate the narratives around current trends and events, influencer marketing is quickly becoming the best way to grow brands and solidify brand personality.

Congratulations to POPCOM client My Rewards for their successful ASX listing! Like every success story, it has been a long time in the making; in this case, 25 years.

In this e-bubble life article, Sophie Richardson outlines a couple of tips for businesses to implement into their LinkedIn and Instagram marketing strategies.