Winner: Public Affairs and Advocacy Campaign CPRA

Freddie Fletcher, Amanda Lacey and Elly Georgiou at the 2024 CPRA Golden Target Awards.

Popcom are thrilled to announce that they have won a coveted CPRA Golden Target award for Public Affairs and Advocacy campaign of the year for 2024!

“It is an honour to have been shortlisted in two categories at this years Golden Target Awards, and to win in the Public Affairs and Advocacy Campaign of the year category is excellent,” says Amanda Lacey, founder and director at Popcom.

The bronze prize was awarded to Popcom for their work with Community and Pharmacy Support Group (CAPS) called “The truth campaign”. Popcom and CAPS took on the federal government of Australia, opposing the 60 Day dispensing policy dropped on the industry without consultation in 2023.

“It was a hard campaign; we were up against government media spending but we achieved a lot of attention for the Community Pharmacy cause, and ultimately a great result in bringing the 8CPA negotiations forward,” said Amanda.

The Truth Campaign was also shortlisted for Media Relations Campaign of the year at the Golden Target Awards and the Media relations led campaign of the year at the Mumbrella awards in 2024.