My Rewards live on the ASX

Congratulations to POPCOM client My Rewards for their successful ASX listing! Like every success story, it has been a long time in the making; in this case, 25 years.

Initially a coupon business – remember those books stapled together? My Rewards has grown to be a successful, home-grown brand, connecting more than 4.6 million members with over 4,500 brands to offer the best deals and perks on products, services, and experiences. Users of their AtWork product – essentially cashback across thousands of brands, save on average $5,000 per year.

They offer an entirely white-labelled service, providing the infrastructure and strategy to delight, reward and enhance customer service and communications.

CEO Maitreyee Khire says that she is thrilled to reach listing status finally and looks forward to getting on with business.

“It has been a lot of work getting to the listing stage, and I am so thrilled to have successfully achieved this milestone. Now, I can focus all of my energy on growing our customer base and our rewards partners.

“We pride ourselves on providing the best corporate solutions and have some bold plans to build on our business model.”

My Rewards clients include Telstra, Rexel, MLC, The Good Guys, RIA and AIG.

POPCOM was engaged by My Rewards in 2020. We helped to develop their communications and branding strategy leading up to the ASX listing.

Find out more on their website, or reach out to amanda@popcom.com.au.

My Rewards, my way.