Cultivate & Motivate
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How Great Northern’s ‘Outdoors for a Cause’ campaign brewed up a storm of backlash
If the importance of knowing your audience and communicating clearly was ever in question, look to the Great Northern Brewing Company for some confirmation.
Just weeks after Carlton & United Breweries (CUB) launched Great Northern’s ‘Outdoors for a Cause’ campaign, CEO of CUB, Danny Celoni stepped down after intense backlash.
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