What do the new changes to Instagram and TikTok mean for your business?
If there is one thing we know about social media, it's that change is inevitable. And it's not necessarily a bad thing.
We have known for a while that the future king of content is video, and platform giants like TikTok and Instagram have confirmed this with recent changes that allow for longer videos across their platforms.
Adam Mosseri, Head of Instagram, kicked off the conversation by sharing his own video to Instagram and Twitter, explaining what the changes will mean for individuals and businesses.
The number one takeaway is that Instagram no longer considers itself as a photo-sharing app. It's time to stop thinking of overhead shots of food and start thinking about transforming your content into entertaining videos.
With big hitting competitors like TikTok and Youtube, Instagram has come to terms with the fact that it's time to embrace video. "The number one reason people use Instagram, from our research, is to be entertained", said Mosseri.
Over the coming months, you can expect a full-screen, immersive and entertaining experience on Instagram.
It is a timely change as competitor TikTok increases their video limit to three minutes long, which is a drastic change from their original 60-second limit.
So, what does this mean for you?
Ultimately, it’s time to get comfortable in front of the camera and invest in capturing video content.
Start identifying the opportunities to capture engaging and entertaining content that is relevant to your audience. Think product explanations, Q&As, interviews and 'Day in the Life Of' clips.
Get creative with it - tell us a story about your day!
Your audience wants to know about you, the face(s) behind the business, what you do and what you stand for. By sharing this behind-the-scenes content with your audience, you are building trust and awareness, which is invaluable.
If you need help building a digital marketing campaign or some advice on how to capture good video content, then reach out to our team.
