SOCIAL MEDIA LOW-DOWN: PART THREE - FACEBOOK

By now, we have all at least heard of Facebook and know that it can be used effectively for marketing purposes. Facebook has some remarkable statistics and abilities when it comes to creating marketing campaigns and if done well, can yield great results for businesses.

The low-down: Facebook – Est. 2004 Facebook has 1.23 billion active members, 14 million of those are Australian (pretty amazing being our population is currently 23.7 million). People use Facebook mainly for social purposes; baby photos, organising personal events closed community groups.

When setting up a company Facebook page, there are some important factors to consider:

1.    Is Facebook appropriate for your business?

We tend to steer professional service firms away from Facebook. Think of yourself as the consumer – are you looking for a new accountant while checking your status updates for pictures of family members? Not usually. You may, however, be enticed by an item of clothing for sale or a promotion at your local beautician.

2.    Fill in the details

When creating your company profile, fill in all of the details. You want to have a profile image, even if it is just your logo. Include your business address if you are brick and mortar and also your opening hours.

The profile section is also important and should be filled in. A summary that works with your other social mediums is advisable.

3.    Coordinate

Your brand, images and posts should all coordinate in language and design to maximise your exposure, including any campaigns that you do. You want to keep themes consistent so that your posts are instantly recognisable.

4.    Don’t over do it

Most marketers will tell you that you need to post every single day, multiple times a day to stay in the forefront of people’s minds. Not true.

Instead of spending time scheduling multiple, nonsense posts, create quality value adding content. If you bombard your audience with rubbish, then they will switch off and unsubscribe from you.

Look at what is a reasonable number of interactions per week, taking into consideration your audience size and product offering and create meaningful content around that. 

5.    Pictures

You need to use images and videos that complement your core messages. Pictures, pictures and more pictures. Images that match your theme and also the odd infographic to mix things up a bit. This is Facebook after all. 

There you have it, the low-down on Facebook and five tips to getting you up and running.

If you would like more information about Facebook and the many brilliant targeting and campaign features available, get in contact with Popcom, we love all things social and are always up for a chat.

By Amanda Lacey

www.popcom.com.au