Standing out as the best option can be hard. Social media and e-commerce are both fast and superficial, creating a challenge for most SMEs in terms of growing their presence. While larger corporations often have the resources to invest heavily in marketing and advertising, SMEs must find more cost-effective and impactful ways to elevate their business. This is where effective public relations (PR) comes into play.

The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?

You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.

We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.

Each month Amanda Lacey we will be interviewing some of the unique, talented clients and friends of POPCOM. To kick us off is the incredible Katie Rose, founder of Bhakti Blends tea.