Sometimes, things go wrong. If or when they do, you often need to act fast. Having a crisis blue print in place will pay off, as not only will you have speed on your side, you will also be comfortable and confident with the way forward.

By Amanda Lacey

Maintaining motivation while working from home will be difficult, and as an employer, this can be incredibly stressful. Read our tips for engaging with your employees while working from home.

Article by Sophie Richardson.

Businesses always have an obligation to ensure the content they distribute and share is accurate, but now more than ever. The COVID-19 crisis has seen the widespread circulation of misinformation and disinformation, and businesses must play their role to prevent this. In this post, we look at why and how.

Article by Sophie Richardson

Growing consumer distrust is debatably one of the biggest obstacles brands face today; this is heightened by how many of the factors contributing to it are external and out of your control. But don't fret - in this article we will take a look at just some of the things you can do to combat this.

Article by

Sophie Richardson

As we embark into 2020, we will no doubt see many of the same challenges faced by the PR industry in 2019; from building strong relationships with journalists, to pushing content on heavily saturated online platforms.

Article by Sophie Richardson

A common perception of an influencer is an individual with a large follower base. While this is often true, there are many influencers with fewer followers that maintain a highly engaged and impressionable audience, often called a ‘micro-influencer’.

Article by Sophie Richardson

One of the best ways to improve your Search Engine Optimisation (SEO) is through increasing the time spent by visitors on your website.

Article by Sophie Richardson

Having a blog on your website is a fantastic way to boost your Search Engine Optimisation (SEO), as we’ve advocated in many of our other posts. But, that doesn’t mean you can slap together an irrelevant, unprofessional post with inaccurate information and expect to be seen on the first page of search results - if at all.

Article by Sophie Richardson

From a PR perspective, this is a challenging time if you are involved with a national franchise. Without a quick, thought-out response, the image of underpayment can be catastrophic to a brand. These businesses need to be prepared for the long term with a strategic, carefully planned PR response to protect the reputation of the franchise and work to recover the image of the brand.

Article by Amanda Lacey and Sophie Richardson

POPCOM proudly supports The Diamond Event, raising needed funds for the Sydney Children's Hospital Randwick.

Article by Kylie Deans

Despite the ever-increasing popularity of Instagram and the numerous opportunities it can provide for small businesses, many still fail to adopt this (free!) platform.

Article by Sophie Richardson

Instagram is currently undergoing a trial in which the number of ‘likes’ on a post are hidden from other users.

Article by Sophie Richardson

With the development of technology, social media has become a powerful tool utilised by many businesses to connect with potential customers and increase awareness of products and services. Most platforms allow you to create profiles for free, making this an opportunity that cannot be missed.

By Sophie Richardson

Simply providing an option to share your video on social media creates a substantial opportunity. A survey conducted with 1,000 internet users found they were 39 percent more likely to share a video than a textual piece.

By Sophie Richardson

As a starting point when it comes to the media, it is important not to duck and weave an issue, especially when it has become or is about to become public knowledge. Read our top tips for what to say instead of no comment.

By Amanda Lacey

We discuss the truth around the viral posts regarding your online safety.

By Kylie Deans

Read why it is important to keep in contact with your clients and prospects this time of the year and how to start to creating the perfect newsletter using Mailchimp.