A strong social media PR strategy across evolving platforms is essential for Australian brands navigating competitive markets. The integration of public relations and social media has become one of the most effective ways to build credibility and trust, amplifying brand storytelling and increasing authority when executed well.  Why Social Media PR Matters More Than Ever […]

Across 2025 and early 2026, there have been trends and changes across specific social media platforms which affect the way your business communicates with your audience. We’ve been following these changes and wanted to break them down for you – platform by platform – with a focus on what actually matters for brands, founders and […]

Popcom is pleased to announce our appointment as the public relations agency for ESHU Skincare, an Australian-made skincare brand redefining modern, results-driven skincare through simplicity and purpose. As a strategic public relations and communications agency, Popcom partners with brands that combine strong values with clear market positioning. ESHU Skincare exemplifies this approach, offering a refined […]

Did anyone hear about Whittaker’s most recent ‘gold ticket’ inspired Peanut Slab promotion? Where was the Australian media coverage? What was the promotion? The Willy Wonka spirit returned this year…well almost. Some may call it a ‘dupe’.  Celebrating 75 years of its iconic Peanut Slab, New Zealand’s favourite chocolate maker Whittaker’s launched its ‘Golden Slab’ […]

Questions that I get asked all the time are: what do you do? What does Public Relations (PR) actually mean? The truth is, PR has a lot of different elements and tactics, but essentially we define PR as how a business manages its reputation and builds trust with the people who matter.  This can be […]