Popcom partnered with McCabes to deliver a comprehensive brand and communications transformation, encompassing both external positioning and internal engagement.
Our work includes:

  • Rebrand and positioning: Development of refreshed key messaging, brand strategy, tagline, and website, positioning McCabes as a forward-thinking, client-focused legal partner.
  • Content marketing: Creation of a content marketing strategy that has driven a 1000x increase in website traffic, through thought leadership articles, SEO-driven content, and regular updates.
  • Talent attraction: Design and delivery of a graduate marketing and communications program resulting in a 400% increase in applications, positioning McCabes as an employer of choice for emerging legal talent.
  • Media and reputation management: Ongoing media outreach and monthly media placements that reinforce McCabes’ authority and credibility across legal and business media.
  • Internal communications: Development of internal engagement campaigns to connect teams across offices and strengthen firm culture.
  • Awards and recognition: Management of award submissions and listings, increasing industry visibility and third-party endorsement.
  • Events and campaigns: Creative production support for firm-wide events and initiatives, strengthening McCabes’ community and client relationships.
  • Podcast production: Concept development and production of Trial By Podcast, a dynamic audio series sharing expert legal insights in an accessible format.

our approach: what we do for them

McCabes Lawyers is a leading Australian law firm with offices across Sydney, Melbourne, Brisbane and Perth. Known for its commercial insight and pragmatic legal advice, McCabes acts for major corporates, insurers, and government bodies across multiple practice areas including insurance, commercial, employment, and litigation.

With a strong reputation for legal excellence, McCabes engaged Popcom to evolve its brand presence - ensuring the firm’s external identity reflected its growth, capability, and modern approach to client service.

the client:

amplifying legal: 
mccabes lawyers

01. /

MEDIA HIGHLIGHTS:

Recent and frequent media placement in:

The Australian 
The Australian Financial Review
Lawyers Weekly
Australasian Lawyer
CEO Magazine
Inside Small Business
Australian Institute of Company Directors Magazine
Insurance News
ABC
SBS
News.com
Yahoo Finance
Popcom’s strategic communications partnership has helped McCabes achieve outstanding results:
  • A refreshed, professional brand that clearly articulates the firm’s identity and value proposition.
  • Significant digital growth, with a 1000x increase in website traffic driven by a consistent content marketing program.
  • A 400% increase in graduate program applications, boosting brand appeal among future legal talent.
  • Regular, high-quality media coverage across key industry and business publications.
  • Stronger internal engagement and alignment through targeted communications campaigns.
  • Expanded reach and recognition through award wins, listings, and events.
  • A well-received and ongoing Trial By Podcast series, further amplifying the firm’s thought leadership.

McCabes’ partnership with Popcom has positioned the firm as one of Australia’s most visible and modern mid-tier law firms — with a strong brand, a thriving digital presence, and an engaged internal culture.

RESULTS

  • Logo Design: A bold, sleek monogram logo that reflects luxury and simplicity.

  • Packaging Design: Custom velvet-textured packaging with gold foil detailing, enhancing the unboxing experience.

  • Website Design: A fully responsive, elegant e-commerce website with smooth navigation, reflecting the high-end quality of the handbags.

  • Social Media Assets: Consistent, visually stunning social content for Instagram and Pinterest to attract luxury buyers.


02. /

The DELIVERABLES

The project Brief

03. /

  • Increased brand recognition among high-end buyers.
  • 35% growth in online sales within the first quarter of rebranding.
  • Enhanced social media engagement, with a 50% increase in Instagram followers and interaction.

Since the launch, their online presence has surged, and they've seen a significant increase in engagement from their ideal clientele, translating into boosted sales and heightened brand awareness.

Our work transformed Velvet & Gold into a brand that radiates elegance and exclusivity, positioning them as a top-tier player in the luxury handbag market.

The OUTCOME:

The project Brief

MAKE AN INQUIRY

Ready to MAKE THE NEWS?

TIME TO TAKE ACTION

PR promotes your brand and builds meaningful relationships with your target audience. We will help position your organisation to be a part of the conversation and be seen by new and existing clients, future employees, investors, industry professionals, and your community. 

Let's Be Friends

“The first step to building PR is knowing your story; what makes you different, why it matters, and how it connects with the people you want to reach."

what we know

Download free mini book Trusted and Quoted to discover simple PR strategies and insider tips that will help you earn media coverage, build credibility, and position yourself as the go-to voice in your industry.

trusted and quoted
by Amanda Lacey

MAIN PAGES