Mccabes lawyers
PORTFOLIO PROJECT ONE
Popcom partnered with McCabes to deliver a comprehensive brand and communications transformation, encompassing both external positioning and internal engagement.
Our work includes:
Our work includes:
- Rebrand and positioning: Development of refreshed key messaging, brand strategy, tagline, and website, positioning McCabes as a forward-thinking, client-focused legal partner.
- Content marketing: Creation of a content marketing strategy that has driven a 1000x increase in website traffic, through thought leadership articles, SEO-driven content, and regular updates.
- Talent attraction: Design and delivery of a graduate marketing and communications program resulting in a 400% increase in applications, positioning McCabes as an employer of choice for emerging legal talent.
- Media and reputation management: Ongoing media outreach and monthly media placements that reinforce McCabes’ authority and credibility across legal and business media.
- Internal communications: Development of internal engagement campaigns to connect teams across offices and strengthen firm culture.
- Awards and recognition: Management of award submissions and listings, increasing industry visibility and third-party endorsement.
- Events and campaigns: Creative production support for firm-wide events and initiatives, strengthening McCabes’ community and client relationships.
- Podcast production: Concept development and production of Trial By Podcast, a dynamic audio series sharing expert legal insights in an accessible format.
our approach: what we do for them
McCabes Lawyers is a leading Australian law firm with offices across Sydney, Melbourne, Brisbane and Perth. Known for its commercial insight and pragmatic legal advice, McCabes acts for major corporates, insurers, and government bodies across multiple practice areas including insurance, commercial, employment, and litigation.
With a strong reputation for legal excellence, McCabes engaged Popcom to evolve its brand presence - ensuring the firm’s external identity reflected its growth, capability, and modern approach to client service.
the client:
amplifying legal:
mccabes lawyers
01. /
MEDIA HIGHLIGHTS:
Recent and frequent media placement in:
The Australian
The Australian Financial Review
Lawyers Weekly
Australasian Lawyer
CEO Magazine
Inside Small Business
Australian Institute of Company Directors Magazine
Insurance News
ABC
SBS
News.com
Yahoo Finance
The Australian
The Australian Financial Review
Lawyers Weekly
Australasian Lawyer
CEO Magazine
Inside Small Business
Australian Institute of Company Directors Magazine
Insurance News
ABC
SBS
News.com
Yahoo Finance
Popcom’s strategic communications partnership has helped McCabes achieve outstanding results:
McCabes’ partnership with Popcom has positioned the firm as one of Australia’s most visible and modern mid-tier law firms — with a strong brand, a thriving digital presence, and an engaged internal culture.
- A refreshed, professional brand that clearly articulates the firm’s identity and value proposition.
- Significant digital growth, with a 1000x increase in website traffic driven by a consistent content marketing program.
- A 400% increase in graduate program applications, boosting brand appeal among future legal talent.
- Regular, high-quality media coverage across key industry and business publications.
- Stronger internal engagement and alignment through targeted communications campaigns.
- Expanded reach and recognition through award wins, listings, and events.
- A well-received and ongoing Trial By Podcast series, further amplifying the firm’s thought leadership.
McCabes’ partnership with Popcom has positioned the firm as one of Australia’s most visible and modern mid-tier law firms — with a strong brand, a thriving digital presence, and an engaged internal culture.
RESULTS
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Whether you are managing an issue, building a profile, or thinking about a longer-term PR strategy, we are happy to have a straightforward conversation about what you need.
