Cultivate & Motivate
We like to share the advice that we produce.
PR Tips: What to pitch in August
We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.
The good brew – how passion built a business
Teaphoria is a unique tea experience, driven by five pillars: patience, sustainability, nature, an extraordinary tea tasting experience and good health. The teas combine native Australian ingredients with Ayurveda practice.
What do the new changes to Instagram and TikTok mean for your business?
If there is one thing we know about social media, it's that change is inevitable. And it's not necessarily a bad thing.
We have known for a while that the future king of content is video, and platform giants like TikTok and Instagram have confirmed this with recent changes…
Quick and easy public relations strategies businesses overlook
An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors.
How brands can reach Gen Z
Referred to as 'Gen Z', 'Zoomers' and even 'Generation Sensible', they have become a major buying power, now accounting for 40 percent of consumers worldwide. As the most recent KPMG report accurately states: "It's time for organisations to take [them] seriously".
‘One stop Instagram shop’ – goodbye google, hello social media
In the last 5 years, social media has transformed from being a platform largely used to connect with family and friends into a go-to place to find ideas, inspiration and new products.
How businesses could be impacted by Facebook’s news ban
In an article published by Dynamic Business, POPCOM’s Account Coordinator, Sophie Richardson, talks about the impact that the media ban may have on businesses, what can be taken away from the development and how businesses may need to review their PR and digital marketing strategies when it comes to sharing news content.
Personal branding: what can be learnt from 2020
Maintaining a positive personal brand in difficult times is incredibly difficult. Sophie Richardson outlines four strategies to implement to do just this in her most recent article with E-Bubble Life Magazine.
A Style of Her Own: Meet Caroline Beresford
This month, POPCOM Director Amanda Lacey interviewed Caroline Beresford, founder of Caroline Beresford Design.
Even bad news can be good for business
You don’t always have to wait for the perfect moment. If there is a topic trending that you have expertise on, ad value by offering a perspective.
Driving success: say hello to Hi-Tec Vehicle
Not all vehicle service is equal. Hi-Tec Vehicle Management tick all of the boxes. We are super excited to welcome the Hi-Tec team to our POPCOM network.
Keep calm and drink more Bhakti Blends tea
Each month Amanda Lacey we will be interviewing some of the unique, talented clients and friends of POPCOM. To kick us off is the incredible Katie Rose, founder of Bhakti Blends tea.
TOP 5 TIPS FOR PITCHING TO THE MEDIA
Crafting the perfect pitch is essential. Many journalists get hundreds of pitches a week - you want to get their attention, fast. We outline our 5 top tips for doing just this.
Move over Tik Tok as Instagram Reels it in
Yesterday, Instagram released ‘Instagram Reels’, a new feature that, *what a shock*, allows people to make and upload 15-second videos featuring music and other special effects… sound familiar?
What no-one wants to think about
When I couldn’t get any publicity for our Pro Bono partner PENTHOS I decided to shout it from the rooftops myself.
THE JOURNALISM INDUSTRY IS STRUGGLING: HOW PUBLIC RELATIONS MUST PIVOT
The journalism industry is struggling. In Public Relations we work regularly with journalists, so what can we expect to see, and how will we need to adapt?
CUTTING THROUGH THE NOISE: GETTING YOUR BUSINESS SEEN IN THE MEDIA
What is Public Relations, and why is it an effective marketing tool? In this post we discuss why you should being using PR for your business and the power of earned media - as well as a few tips and tricks for pitching to journalists. Article by Sophie Richardson.
WHAT WE ARE LEARNING ABOUT CRISIS COMMUNICATIONS DURING COVID-19
Amanda Lacey, Director of POPCOM answers three questions about the importance of a crisis communications plan, and how to communicate returning to the office.
CRISIS MANAGEMENT - FACE THE STORM LIKE A PRO
Sometimes, things go wrong. If or when they do, you often need to act fast. Having a crisis blue print in place will pay off, as not only will you have speed on your side, you will also be comfortable and confident with the way forward.
By Amanda Lacey
WHAT TO SAY AND HOW TO SAY IT - COMMUNICATING WITH CUSTOMERS DURING COVID-19
Effectively communicating with your customers during the COVID-19 crisis is fundamental, but it must be done correctly and with incredible sensitivity. We take a look at not only why continued engagement with your customers is important, but how to do it in a way that is considerate of these unprecedented times.
Article by POPCOM Account Coordinator, Sophie Richardson.
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