September 15, 2026
Amanda Lacey
On 1 September 2026, Attorney-General Michelle Rowland released draft reforms to the Privacy Act that replace one of the vaguest phrases in Australian regulation with one of the most precise. Right now, organisations that suffer an eligible data breach must notify affected individuals and the Information Commissioner “as soon as practicable.” Under the proposed changes, […]
July 27, 2026
Amanda Lacey
Two stories last week made the same point from opposite directions: reputation is decided in the moments nobody planned for – not the campaign. Services Australia danced. Australians didn’t laugh. In June, Services Australia posted a video of staff performing a choreographed dance to Ace of Base’s “The Sign,” promoting a new myGov feature for […]
March 30, 2026
Amanda Lacey
Why choosing the right PR agency matters Selecting the right PR agency in Sydney or anywhere is one of the most important decisions a business can make when looking to build its profile, reputation, or brand authority. One of the drivers for me starting Popcom was that I believe that effective public relations is about […]
February 10, 2025
Amanda Lacey
If the importance of knowing your audience and communicating clearly was ever in question, look to the Great Northern Brewing Company for some confirmation.
Just weeks after Carlton & United Breweries (CUB) launched Great Northern’s ‘Outdoors for a Cause’ campaign, CEO of CUB, Danny Celoni stepped down after intense backlash.
May 25, 2023
Amanda Lacey
In today’s competitive marketplace, building a strong and loyal customer base is crucial for the success of any brand. While targeting a diverse audience is essential, it is important to acknowledge the unique connection that women have with brands.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "