October 8, 2026
Amanda Lacey
In February 2017 I wrote a piece for The CEO Magazine called Tell Me A Story, a practical guide to storytelling in content marketing. Rereading it this week, one line stopped me. “For those less gifted, there are ways to fake it.” The advice that followed was a formula. Plan the who, what, when, why […]
December 1, 2023
Amanda Lacey
Australian health and wellness brand Soodox planned to launch the Respect by Soodox range, a healthier approach to period products. POPCOM was engaged to research, design and launch this range of products that are better for you, and the environment.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "