October 8, 2026
Amanda Lacey
In February 2017 I wrote a piece for The CEO Magazine called Tell Me A Story, a practical guide to storytelling in content marketing. Rereading it this week, one line stopped me. “For those less gifted, there are ways to fake it.” The advice that followed was a formula. Plan the who, what, when, why […]
October 1, 2026
Amanda Lacey
What OpenAI’s Medicare portal breach teaches Australian businesses about crisis communications, incident reporting and protecting stakeholder trust.
June 29, 2026
Amanda Lacey
Something significant is happening in the Australian media right now, and if you work in professional services, it affects how your firm manages its public profile more than you might think.
March 30, 2026
Amanda Lacey
Why choosing the right PR agency matters Selecting the right PR agency in Sydney or anywhere is one of the most important decisions a business can make when looking to build its profile, reputation, or brand authority. One of the drivers for me starting Popcom was that I believe that effective public relations is about […]
August 9, 2021
Amanda Lacey
We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "