September 15, 2026
Amanda Lacey
On 1 September 2026, Attorney-General Michelle Rowland released draft reforms to the Privacy Act that replace one of the vaguest phrases in Australian regulation with one of the most precise. Right now, organisations that suffer an eligible data breach must notify affected individuals and the Information Commissioner “as soon as practicable.” Under the proposed changes, […]
August 24, 2026
Elly Georgiou
If you’ve noticed an unexpected “AI Info” or “Made with AI” label appearing under an Instagram post that started life as an ordinary photo, you’re not imagining it, and you’re not alone. It’s happening to real businesses posting real content, and the reason comes down to one small technical detail most people have never heard […]
July 27, 2026
Amanda Lacey
Two stories last week made the same point from opposite directions: reputation is decided in the moments nobody planned for – not the campaign. Services Australia danced. Australians didn’t laugh. In June, Services Australia posted a video of staff performing a choreographed dance to Ace of Base’s “The Sign,” promoting a new myGov feature for […]
March 30, 2026
Amanda Lacey
Why choosing the right PR agency matters Selecting the right PR agency in Sydney or anywhere is one of the most important decisions a business can make when looking to build its profile, reputation, or brand authority. One of the drivers for me starting Popcom was that I believe that effective public relations is about […]
February 11, 2026
Amanda Lacey
Across 2025 and early 2026, there have been trends and changes across specific social media platforms which affect the way your business communicates with your audience. We’ve been following these changes and wanted to break them down for you – platform by platform – with a focus on what actually matters for brands, founders and […]
May 21, 2024
Amanda Lacey
LinkedIn is the quickest and easiest way to build a professional image. It is the leading professional networking and career development platform, with one billion users globally. There’s no better place for creating a contact list of industry leaders and peers, as well as building your personal brand to the right audience.
September 24, 2020
Amanda Lacey
Not all vehicle service is equal. Hi-Tec Vehicle Management tick all of the boxes. We are super excited to welcome the Hi-Tec team to our POPCOM network.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "