media relations & events
RESULTS
- Earned media coverage across lifestyle, technology, and home publications resulting in over 3 million views (and counting).
- High-impact event engagement, with major media titles and influencers attending and publishing coverage from the Centennial Park showcase.
- Strengthened brand perception as an innovator and sustainability leader in outdoor robotics.
- Increased consumer awareness and interest in the Automower product line, driving traffic to retail partners and online channels.
- A foundation for ongoing PR momentum, with Popcom continuing to represent the brand across strategic communications and media engagement in Australia.
The Australian
Better Homes and Gardens
The Daily Telegraph
Golf Australia
Women in Tech
Man of Many
The Gadget Guy
Sydney Morning Herald
Inside Golf Australia & NZ
MEDIA HIGHLIGHTS:
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the project brief:
the client:
Husqvarna is a global leader in outdoor power products and robotics, known for its innovation, design excellence, and sustainability leadership. The Husqvarna Automower range represents the future of lawn care — autonomous, efficient, and environmentally conscious robotic mowers designed to make lawn maintenance effortless.
As a premium brand competing in a fast-evolving smart technology market, Husqvarna engaged Popcom to help raise awareness of its robotic mower range in Australia and position it as the category leader for innovation and lifestyle convenience.
our approach: what we do for them
Our work includes:
- Media strategy and outreach: Development of a targeted earned media campaign highlighting Husqvarna’s leadership in robotic lawn care and sustainability innovation.
- Launch event: Planning and execution of a media event at Centennial Park in Sydney, where journalists and influencers experienced the Automower range firsthand through live demonstrations and product briefings.
- Content creation: Production of press materials, brand stories, and thought leadership content showcasing Husqvarna’s technological innovation and environmental credentials.
- Influencer and partnership engagement: Collaboration with key lifestyle and tech media to generate coverage across home, innovation, and sustainability segments.
- Ongoing PR support: Continued media relations, seasonal story pitching, and amplification of local case studies to sustain brand awareness year-round.
- Research and writing of white pages to enhance knowledge, application and brand awareness.
Husqvarna automower 30th Birthday
Whether you are managing an issue, building a profile, or thinking about a longer-term PR strategy, we are happy to have a straightforward conversation about what you need.
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