husqvarna automower
media relations & events
Our work includes:
- Media strategy and outreach: Development of a targeted earned media campaign highlighting Husqvarna’s leadership in robotic lawn care and sustainability innovation.
- Launch event: Planning and execution of a media event at Centennial Park in Sydney, where journalists and influencers experienced the Automower range firsthand through live demonstrations and product briefings.
- Content creation: Production of press materials, brand stories, and thought leadership content showcasing Husqvarna’s technological innovation and environmental credentials.
- Influencer and partnership engagement: Collaboration with key lifestyle and tech media to generate coverage across home, innovation, and sustainability segments.
- Ongoing PR support: Continued media relations, seasonal story pitching, and amplification of local case studies to sustain brand awareness year-round.
- Research and writing of white pages to enhance knowledge, application and brand awareness.
our approach: what we do for them
Husqvarna is a global leader in outdoor power products and robotics, known for its innovation, design excellence, and sustainability leadership. The Husqvarna Automower range represents the future of lawn care — autonomous, efficient, and environmentally conscious robotic mowers designed to make lawn maintenance effortless.
As a premium brand competing in a fast-evolving smart technology market, Husqvarna engaged Popcom to help raise awareness of its robotic mower range in Australia and position it as the category leader for innovation and lifestyle convenience.
the client:
the project brief:
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MEDIA HIGHLIGHTS:
The Australian
The Australian Financial Review
Lawyers Weekly
Australasian Lawyer
CEO Magazine
Inside Small Business
Australian Institute of Company Directors Magazine
Insurance News
ABC
SBS
News.com
Yahoo Finance
- Earned media coverage across lifestyle, technology, and home publications.
- High-impact event engagement, with major media titles and influencers attending and publishing coverage from the Centennial Park showcase.
- Strengthened brand perception as an innovator and sustainability leader in outdoor robotics.
- Increased consumer awareness and interest in the Automower product line, driving traffic to retail partners and online channels.
- A foundation for ongoing PR momentum, with Popcom continuing to represent the brand across strategic communications and media engagement in Australia.
RESULTS
- Logo Design: A bold, sleek monogram logo that reflects luxury and simplicity.
- Packaging Design: Custom velvet-textured packaging with gold foil detailing, enhancing the unboxing experience.
- Website Design: A fully responsive, elegant e-commerce website with smooth navigation, reflecting the high-end quality of the handbags.
- Social Media Assets: Consistent, visually stunning social content for Instagram and Pinterest to attract luxury buyers.
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The DELIVERABLES
The project Brief
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- Increased brand recognition among high-end buyers.
- 35% growth in online sales within the first quarter of rebranding.
- Enhanced social media engagement, with a 50% increase in Instagram followers and interaction.
Since the launch, their online presence has surged, and they've seen a significant increase in engagement from their ideal clientele, translating into boosted sales and heightened brand awareness.
Our work transformed Velvet & Gold into a brand that radiates elegance and exclusivity, positioning them as a top-tier player in the luxury handbag market.
The OUTCOME:
The project Brief
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PR promotes your brand and builds meaningful relationships with your target audience. We will help position your organisation to be a part of the conversation and be seen by new and existing clients, future employees, investors, industry professionals, and your community.
