popcom

Public relations & thought leadership

white rabbit advisory

Media for
White Rabbit Advisory:

Professional planner: How pro-bono work helped adviser Nicola Beswick create new firm

PublicAccountant: EOFY Checklist

news.com.au: Lottery winners article

AFR: This asset is the biggest predictor of financial wellbeing. Do you have one?

Money Management: Gender imbalance in advice hindering intergenerational wealth transfer

The Inside Adviser: Following the
white rabbit: The journey of Nicola Beswick

InfoChoice: Choosing a Financial Adviser

Financial Newswire: Award-winning financial planner launches own practice


RESUlts:

Since partnering with Popcom, WRA has experienced measurable improvements in both visibility and engagement:
  • A consistent and professional presence across LinkedIn and Instagram, reflecting the brand’s expertise and values.
  • Steady growth in followers and engagement, with increased conversations and enquiries from prospective clients.
  • Nicola’s profile positioned as a trusted expert and thought leader, driving invitations to speak on panels, podcasts, and business forums.
  • Stronger client connection through well-crafted newsletters and articles that reinforce trust and credibility.
  • Regular features and commentary in finance media.

WRA’s online presence now mirrors the quality and depth of the advisory work it delivers, helping Nicola build both her brand and her business.

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The project Brief

Client: White rabbit advisory

White Rabbit Advisory (WRA) is a Melbourne-based financial planning firm helping individuals make smarter, more confident decisions with their money.

Led by Nicola Beswick, WRA provides clear, practical financial advice that empowers clients to take control of their financial future. From wealth creation and retirement planning to insurance and cash flow management WRA are a trusted source of advice.

WRA stands out for its down-to-earth, transparent approach; translating complex financial concepts into real-world guidance that supports better life decisions. Nicola engaged Popcom to help amplify that message, build her public profile, and position WRA as a trusted voice in personal finance and financial wellbeing.


our approach:

Popcom partnered with White Rabbit Advisory to elevate its public profile and build a consistent, credible presence across multiple platforms.
Our work includes:

  • Public profile strategy: Developing a clear positioning strategy for Nicola as a leading voice in business advisory, with messaging tailored to both entrepreneurs and the professional services sector.
  • Content management: Creating and managing all content for WRA’s LinkedIn and Instagram accounts - including social media posts, carousels, and video content that showcase Nicola’s insights, client success stories, and business growth tips.
  • Thought leadership: Writing articles and blogs that reflect Nicola’s expertise and experience, published on both WRA’s platforms and in earned media where appropriate.
  • Client engagement: Producing regular email newsletters designed to nurture client relationships and maintain top-of-mind awareness with WRA’s growing audience.

Popcom’s strategy focused on amplifying Nicola’s authentic voice, translating her practical business advice into engaging, shareable content, and building authority through consistency and insight-led storytelling.

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