Cultivate & Motivate
We like to share the advice that we produce.
SOCIAL MEDIA LOW-DOWN: PART TWO - WHAT IS INSTAGRAM?
Instagram first hit our ipnones in 2010 and has an estimated five million Australian users. Instagram is primarily used by 18-29-year-olds.
SOCIAL MEDIA LOW-DOWN: PART ONE – WHAT IS SNAPCHAT?
As social media experts, we get a lot of questions from our clients, prospective clients, parents, friends and strangers on the street (well, maybe not strangers) about the various types of social media available and how and why it can and should be used.
BUILDING A PERSONAL BRAND
Creating a strong personal brand can be difficult, and not something that many consider a necessity. But having a strong personal brand has never been more important in this crazy world we live in.
HOW TO: WRITE A KILLER PRESS RELEASE
In the dying age of print media, and with the rise of the competitive, multi-channelled online realm, it can be hard to stand out in the crowd. How can you jump to the top of that press release pile?
NEW TOOLS OF THE TRADE
In the dying age of print media, and with the rise of the competitive, multi-channelled online realm, it can be hard to stand out in the crowd. How can you jump to the top of that press release pile?
THE PSYCHOLOGY OF COLOURS
The psychology behind colour and branding: What does your colour say about your brand?
Apple, Microsoft, Google, Coca-Cola, IBM, and McDonalds; six of the most recognised brands in the western world today.
What’s their secret?
NEW FIRM WITH PURPOSE
As the lights turned on, so did a new way of doing business. Purpose Law, the creation of industry veteran Geoff Donovan and newcomer Demetrio Zema, promises a different approach to the traditional law firm model.
DEPRESSION AND THE LAW: TACKLING THE ISSUE HEAD ON
At least one in three lawyers and law students suffers from depression. A litigious culture, extreme hours and relentless pressure; both internal and external, can all take their toll.
NEW POSITION: MARKETING JUNIOR
Are you still at uni and looking to enter the world of communications and public relations?
We have an ongoing casual position available for a self starter, who is reliable, honest and hardworking.
We would love someone with an interest in writing and offer a flexible, supportive workplace.
If you would like some more information in the role, contact Amanda on amanda@popcom.com.au and include a paragraph on who you are, and why you are interested in the role.
NEW POSITION: MARKETING AND COMMUNICATIONS MANAGER
We are helping to recruit a marketing and communications manager for one of our clients; a leading Australian law firm, located on Martin Place, Sydney.
So if you have at least five years professional experience, a creative mind and the gift of the gab, please send a brief bio about yourself to amanda@popcom.com.au.
A STYLISH NEW HOME
Custom made rugs adorning polished concrete floors. Bold, contrasting colour schemes. From the minute you step out of the lift of the McCabes Lawyers Sydney office, you know this is a firm of style.
HOW TO WRITE A KILLER LINKEDIN SUMMARY
By now, everyone knows that having a summary on your LinkedIn profile boosts your search results. But writing about you is never easy. So here at Popcom, we have put together a short list to help you write a killer summary.
DO AND DON'T ON LINKEDIN
LinkedIn is a professional networking platform for individuals and businesses. Follow these simple rules to present yourself and your company in a professional and consistent way.
A QUICK GUIDE TO TWITTER FOR BUSINESS
Social media tools such as Twitter are useful for creating brand resilience and communicating with existing and new audiences. But what exactly is Twitter and how do you businesses use it?
FOUR TIPS TO IMPROVE YOUR COMPANY’S INTERNAL COMMUNICATIONS
Organisations are giving more weight to the concept of internal communications, but before sitting down to develop a strategy consider the following points.
Want to know more?
If you want to know more about how we can help you, schedule a free call.