Content marketing has become increasingly popular due to the recognition of its impact on brand recall, engagement and conversion rates. Instead of just churning out blog posts and articles, it is important to plan and get the most out of your efforts. Here are 10 other ways to get the most from your content marketer, by asking them to:

By Jennifer Huynh

My mother sucks at keeping New Years resolutions.

For as many years in a row as I can remember, her resolution has been to be “half the woman” she is at the start of the year and lose weight accordingly (not that she needs to). But that proclamation is as far as her planning goes – she doesn’t quantify how she will achieve that goal, set targets, or make herself accountable to the goal in any fashion. As a result, she isn’t able to keep her resolution and finds herself renewing it with each passing year.

By Jerome Doraisamy

For years now we have been hearing about how journalism is a dying trade. Not according to the Washington Post who plan to hire 'dozens' of new journalists in 2017.

By Amanda Lacey

A sexist culture and severe budget cuts has put Australian radio back on top of the Australian news list. Jennifer Huynh considers the fate of Australian radio in a consumer dictated world.

By Jennifer Huynh

Jerome Doraisamy has paired with David Field to launch an online photography project called Lifetimes in Law to celebrate individuals who have used the law to serve the community.

By Jennifer Huynh

Communicating with people can be a tricky task, especially if it involves telling them something unpleasant. However, it’s a necessary life skill to effectively tell people your thoughts and feedback. 

Jennifer joined POPCOM as a marketing assistant to Director, Amanda Lacey. She will be part of our new and exciting initiatives for 2017; coordinating with our designers, writers and experts to help organisations tell their story.

By Amanda Lacey

Synchronising both your internal and external messages is important. By applying your messages across all touch points, you are ensuring your brand and image is authentic and cohesive.

By Jennifer Huynh

In case you haven't seen it, the spring Australian Lamb 2016 campaign has been launched by Meat and Livestock Australia, and it is a good one.

Read a run-down and watch the commercial here, it will surely inspire you to get the BBQ firing!

By Amanda Lacey

Australia's greatest legal minds came together to celebrate at the 16th annual Australian Law Awards, held at Sydney's Four Points by Sheraton ballroom.

POPCOM News

First impressions rule, and it is no different when you are sending a press release. Senior media professional Matthew Deans shares his inside advice on crafting a press release.

By Matthew Deans

It’s time to get smart about how to use search engines, specifically, Google. Google dominate the Internet because they offer an amazing product. Most companies are not using it or not taking advantage of its full potential. I assure you, follow these simple steps and Google will find a permanent spot in your marketing tactics toolbox.

By Amanda Lacey

It seems like almost everyone has a blog these days. So how do you actually get people to follow your blog? I have put together ten tips that I have learnt to help grow an audience.

By Amanda O'Brien

We all know that for centuries word of mouth marketing (WOMM) has defined the rise, fall and success of business. Here, Matt Deans shares his thoughts and tips on how to take it digital.

By Matt Deans

PR is a two way street. Do something good or bad, somewhere, someone will be able to comment and link back to your brand online, creating a genuine impression and recommendation. It is now up to the audience to control the message, whether it is good or bad.

By Amanda Lacey

Rewards and marketing have always gone hand in hand. One cool new promotion we have come across is #EatYourRun an initiative of shoe company Kalenji.

By Amanda Lacey

A personal profile is an important part of any executive toolkit. Here are some quick strategies to get you started as printed in The CEO Magazine.

By Amanda Lacey

By now, we have all at least heard of Facebook and know that it can be used effectively for marketing purposes. Facebook has some remarkable statistics and abilities when it comes to creating marketing campaigns and if done well, can yield great results for businesses.