April 9, 2020
Amanda Lacey
Content marketing has become increasingly popular due to the recognition of its impact on brand recall, engagement and conversion rates. Instead of just churning out blog posts and articles, it is important to plan and get the most out of your efforts. Here are 10 other ways to get the most from your content marketer, by asking them to:
By Jennifer Huynh
April 9, 2020
Amanda Lacey
My mother sucks at keeping New Years resolutions.
For as many years in a row as I can remember, her resolution has been to be “half the woman” she is at the start of the year and lose weight accordingly (not that she needs to). But that proclamation is as far as her planning goes – she doesn’t quantify how she will achieve that goal, set targets, or make herself accountable to the goal in any fashion. As a result, she isn’t able to keep her resolution and finds herself renewing it with each passing year.
By Jerome Doraisamy
April 9, 2020
Amanda Lacey
For years now we have been hearing about how journalism is a dying trade. Not according to the Washington Post who plan to hire ‘dozens’ of new journalists in 2017.
By Amanda Lacey
April 9, 2020
Amanda Lacey
A sexist culture and severe budget cuts has put Australian radio back on top of the Australian news list. Jennifer Huynh considers the fate of Australian radio in a consumer dictated world.
By Jennifer Huynh
April 9, 2020
Amanda Lacey
Jerome Doraisamy has paired with David Field to launch an online photography project called Lifetimes in Law to celebrate individuals who have used the law to serve the community.
By Jennifer Huynh
April 9, 2020
Amanda Lacey
Communicating with people can be a tricky task, especially if it involves telling them something unpleasant. However, it’s a necessary life skill to effectively tell people your thoughts and feedback.
April 9, 2020
Amanda Lacey
Jennifer joined POPCOM as a marketing assistant to Director, Amanda Lacey. She will be part of our new and exciting initiatives for 2017; coordinating with our designers, writers and experts to help organisations tell their story.
By Amanda Lacey
April 9, 2020
Amanda Lacey
Synchronising both your internal and external messages is important. By applying your messages across all touch points, you are ensuring your brand and image is authentic and cohesive.
By Jennifer Huynh
April 9, 2020
Amanda Lacey
In case you haven’t seen it, the spring Australian Lamb 2016 campaign has been launched by Meat and Livestock Australia, and it is a good one.
Read a run-down and watch the commercial here, it will surely inspire you to get the BBQ firing!
By Amanda Lacey
April 9, 2020
Amanda Lacey
Australia’s greatest legal minds came together to celebrate at the 16th annual Australian Law Awards, held at Sydney’s Four Points by Sheraton ballroom.
POPCOM News
April 9, 2020
Amanda Lacey
First impressions rule, and it is no different when you are sending a press release. Senior media professional Matthew Deans shares his inside advice on crafting a press release.
By Matthew Deans
April 9, 2020
Amanda Lacey
It’s time to get smart about how to use search engines, specifically, Google. Google dominate the Internet because they offer an amazing product. Most companies are not using it or not taking advantage of its full potential. I assure you, follow these simple steps and Google will find a permanent spot in your marketing tactics toolbox.
By Amanda Lacey
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "