April 9, 2020
Amanda Lacey
It seems like almost everyone has a blog these days. So how do you actually get people to follow your blog? I have put together ten tips that I have learnt to help grow an audience.
By Amanda O’Brien
April 9, 2020
Amanda Lacey
We all know that for centuries word of mouth marketing (WOMM) has defined the rise, fall and success of business. Here, Matt Deans shares his thoughts and tips on how to take it digital.
By Matt Deans
April 9, 2020
Amanda Lacey
PR is a two way street. Do something good or bad, somewhere, someone will be able to comment and link back to your brand online, creating a genuine impression and recommendation. It is now up to the audience to control the message, whether it is good or bad.
By Amanda Lacey
April 9, 2020
Amanda Lacey
Rewards and marketing have always gone hand in hand. One cool new promotion we have come across is #EatYourRun an initiative of shoe company Kalenji.
By Amanda Lacey
April 9, 2020
Amanda Lacey
A personal profile is an important part of any executive toolkit. Here are some quick strategies to get you started as printed in The CEO Magazine.
By Amanda Lacey
April 9, 2020
Amanda Lacey
Lights, camera, comment!
Earlier today, Facebook announced that users would now be able to leave a video as a comment on a post.
April 9, 2020
Amanda Lacey
Internal communications are an essential part of any successful organisation. Effective internal communications create an engaged and loyal workforce, who will sell your service and products better than any advertising campaign. To truly create something successful, organisations need to internally sell their vision, values, and uniqueness – their brand.
April 9, 2020
Amanda Lacey
By now, we have all at least heard of Facebook and know that it can be used effectively for marketing purposes. Facebook has some remarkable statistics and abilities when it comes to creating marketing campaigns and if done well, can yield great results for businesses.
April 9, 2020
Amanda Lacey
Instagram first hit our ipnones in 2010 and has an estimated five million Australian users. Instagram is primarily used by 18-29-year-olds.
April 9, 2020
Amanda Lacey
As social media experts, we get a lot of questions from our clients, prospective clients, parents, friends and strangers on the street (well, maybe not strangers) about the various types of social media available and how and why it can and should be used.
April 9, 2020
Amanda Lacey
Creating a strong personal brand can be difficult, and not something that many consider a necessity. But having a strong personal brand has never been more important in this crazy world we live in.
April 9, 2020
Amanda Lacey
In the dying age of print media, and with the rise of the competitive, multi-channelled online realm, it can be hard to stand out in the crowd. How can you jump to the top of that press release pile?
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "