October 8, 2026
Amanda Lacey
In February 2017 I wrote a piece for The CEO Magazine called Tell Me A Story, a practical guide to storytelling in content marketing. Rereading it this week, one line stopped me. “For those less gifted, there are ways to fake it.” The advice that followed was a formula. Plan the who, what, when, why […]
October 13, 2026
Amanda Lacey
Client: Community and Pharmacy Support Campaign Economist Henry Ergas AO estimated that the Australian Government’s 60-day dispensing policy (60DD) would result in the pharmacy industry suffering a $4,500,000,000 loss in the first four years of its implementation. The Community and Pharmacy Support Group (CAPS), composed of pharmacists across Australia, united against 60DD, looking to draw attention […]
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