The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?

You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.

Sometimes, things go wrong. If or when they do, you often need to act fast. Having a crisis blue print in place will pay off, as not only will you have speed on your side, you will also be comfortable and confident with the way forward.

By Amanda Lacey