September 21, 2026
Amanda Lacey
Last week my feed was dominated by the oldest lie in marketing: that there’s no such thing as bad publicity. The pitch: sell controversy, not sport Novig, a sports prediction platform, launched a campaign featuring Sydney Sweeney posing nearly nude, covered only by a football, a baseball bat, a hockey stick, a tennis racket. Her […]
September 21, 2026
Amanda Lacey
Last week my feed was dominated by the oldest lie in marketing: that there’s no such thing as bad publicity. The pitch: sell controversy, not sport Novig, a sports prediction platform, launched a campaign featuring Sydney Sweeney posing nearly nude, covered only by a football, a baseball bat, a hockey stick, a tennis racket. Her […]
September 15, 2026
Amanda Lacey
On 1 September 2026, Attorney-General Michelle Rowland released draft reforms to the Privacy Act that replace one of the vaguest phrases in Australian regulation with one of the most precise. Right now, organisations that suffer an eligible data breach must notify affected individuals and the Information Commissioner “as soon as practicable.” Under the proposed changes, […]
August 25, 2026
Amanda Lacey
Coles reported a $1.1 billion full-year profit this week. The number that made headlines wasn’t the profit. It was the $235 million sitting alongside it, a provision for remediating thousands of underpaid workers, the financial consequence of a Federal Court finding that Coles had underpaid close to 8,700 salaried managers over several years. The legal […]
July 27, 2026
Amanda Lacey
Two stories last week made the same point from opposite directions: reputation is decided in the moments nobody planned for – not the campaign. Services Australia danced. Australians didn’t laugh. In June, Services Australia posted a video of staff performing a choreographed dance to Ace of Base’s “The Sign,” promoting a new myGov feature for […]
March 30, 2026
Amanda Lacey
Why choosing the right PR agency matters Selecting the right PR agency in Sydney or anywhere is one of the most important decisions a business can make when looking to build its profile, reputation, or brand authority. One of the drivers for me starting Popcom was that I believe that effective public relations is about […]
April 15, 2025
Amanda Lacey
Popcom welcomes innovative Aussie brand, Plonkit, to the roster
Popcom is thrilled to announce a brand-new client that’s changing the game in outdoor living — Plonkit, the latest must-have homeware and outdoor space accessory, proudly designed and made in Australia.
February 10, 2025
Amanda Lacey
If the importance of knowing your audience and communicating clearly was ever in question, look to the Great Northern Brewing Company for some confirmation.
Just weeks after Carlton & United Breweries (CUB) launched Great Northern’s ‘Outdoors for a Cause’ campaign, CEO of CUB, Danny Celoni stepped down after intense backlash.
July 30, 2024
Amanda Lacey
In the ever-evolving landscape of public relations and media, understanding what to pitch and when is crucial for maintaining relevance and maximising exposure. Whether you’re targeting short-lead or long-lead media outlets, the key is to provide timely, engaging, and newsworthy content. Here’s a guide on what to pitch to the media right now, tailored to both short-lead and long-lead items.
July 1, 2024
Amanda Lacey
Standing out as the best option can be hard. Social media and e-commerce are both fast and superficial, creating a challenge for most SMEs in terms of growing their presence. While larger corporations often have the resources to invest heavily in marketing and advertising, SMEs must find more cost-effective and impactful ways to elevate their business. This is where effective public relations (PR) comes into play.
December 1, 2023
Amanda Lacey
Australian health and wellness brand Soodox planned to launch the Respect by Soodox range, a healthier approach to period products. POPCOM was engaged to research, design and launch this range of products that are better for you, and the environment.
January 30, 2023
Amanda Lacey
The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?
You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.
August 9, 2021
Amanda Lacey
We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "